Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 1.8K As one of Ghana’s fast-rising fashion designers that is making astonishing statements with his designs, David Kusi Boye-Doe has launched a new collection called ‘Deenim’. The designer has thrilled social media with a video commercial of his Deenim Collection that is making some good noise on social. Filmed by Nana K. Duah at one of the iconic monumental centers in Ghana, the Kwame Nkrumah Maosoleum, the three minutes commercial starred TV3’s Date Rush star Abraham Stanley-Pierre, Sherifa, Edem Quarshie, and the black angel, Adelaide Somuah Twum. The Deenim collection follows his last African print orientated look book ‘The Great Escape’ as seen below. More Articles You Would Love Ghanaian Fashion Brand Raffia Presents Their 2017 Capsule Collection Lady Gaga Missed The Memo! They Said Wear Something For The Red Carpet, Not Wear A Repulsive Red Carpet VIDEO: Ghanaian Brand Boyedoe Drops Visuals For Their Latest African Print Filled Collection ‘The Great Escape’ Boye-Doe as a brand describes itself as a contemporary ethical and sustainable brand that is rooted in deconstruction and reconstruction; a fierce stand against stasis. The denim jeans collection is an innovative eco-friendly fashion the designer has undertaken to change the status quo by showing how material recycling is important in 21 st Century fashion. The creative director has Boyedoe revealed: “The ‘DeÉnim’ (which means ‘EverForward’) from Akan, is a defiantly optimistic call to take the lead in creating a more positive future; a future where innovation, eco-consciousness, and sustainability go hand in hand. ‘DeÉnim’ is also a witty play on Denim; the repurposed fabric used for this collection is fused with an ethically handwoven smock.” He continues “Our afroluxe yet sustainable positioning affords us the opportunity to create around the themes of deconstruction and reconstruction all wrapped up in the simple notion of timelessness and 'DeÉnim' is no different. Every look in the iconic collection employs minimal to zero-waste processes and the result is dynamite, disruptive and uncompromising.” The video has the models vibrantly moving in their denim outfits in a rhythm of African culture. Watch below. https://www.fashionghana.com/fgtv/deenim-480.mp4 Read More Like This On Ghana Look Books & Campaigns UPCOMING TOP EVENTS! VIEW ALL EVENTS Click Here To Submit stories Email: [email protected] or HashTag #FashionGHANA Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Abigail Oluwakemi I'm a fashion stylist turned blogger, I hope you love my work. More For You PICS: Kanye West’s Wife Censori Turns Heads As She Steps Out In Public... #MODELCRUSH: From The Smiling Coast To The West, Meet The Adorable Gambian Dark-Skinned... #HOTSHOTS: “I’M AFRICAN, OF COURSE I KIPETAKA!” Editorial Shoot Paying Homage To The... #HOTSHOTS: Sholtz Ruberto’s ‘Desert Storm’ Look: A Magnificent Editorial Depiction for A Lady... VIDEO: Award Winning Designer Abigail Boison Of Style By Magbrien To Represent Ghana... VIDEO: KIPETAKE – The Official Name For The Spiral Braids Trend Originating From... VIDEO: Office Of Diaspora Affairs Spend Ghanaian Tax Dollars To Give Kai Cenat... CULTURE SHOCK ISSUE Unveiled: Redefining the Narrative Of African Style With Groundbreaking Editorials VIDEO: Burna Boy’s Fashion Stylist Tries To Stop Him From Throwing His Expensive... #OOTD: Tanzania’s Nandy’s Mesmerizing Elegance Is Undoubtedly Red-Carpet Symphony in Black