Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 1.8K As one of Ghana’s fast-rising fashion designers that is making astonishing statements with his designs, David Kusi Boye-Doe has launched a new collection called ‘Deenim’. The designer has thrilled social media with a video commercial of his Deenim Collection that is making some good noise on social. Filmed by Nana K. Duah at one of the iconic monumental centers in Ghana, the Kwame Nkrumah Maosoleum, the three minutes commercial starred TV3’s Date Rush star Abraham Stanley-Pierre, Sherifa, Edem Quarshie, and the black angel, Adelaide Somuah Twum. The Deenim collection follows his last African print orientated look book ‘The Great Escape’ as seen below. More Articles You Would Love Haitian-Italian Designer Stella Jean Quits Milan Fashion Week & Goes On A Hunger Strike Over ‘Lack Of Inclusion’ #HOTSHOTS: Face Of AFWk 2021, Innocentia Makes A Fierce Grand Appearance In Haute Fashion Editorial VIDEO: Ghanaian Brand Boyedoe Drops Visuals For Their Latest African Print Filled Collection ‘The Great Escape’ Boye-Doe as a brand describes itself as a contemporary ethical and sustainable brand that is rooted in deconstruction and reconstruction; a fierce stand against stasis. The denim jeans collection is an innovative eco-friendly fashion the designer has undertaken to change the status quo by showing how material recycling is important in 21 st Century fashion. The creative director has Boyedoe revealed: “The ‘DeÉnim’ (which means ‘EverForward’) from Akan, is a defiantly optimistic call to take the lead in creating a more positive future; a future where innovation, eco-consciousness, and sustainability go hand in hand. ‘DeÉnim’ is also a witty play on Denim; the repurposed fabric used for this collection is fused with an ethically handwoven smock.” He continues “Our afroluxe yet sustainable positioning affords us the opportunity to create around the themes of deconstruction and reconstruction all wrapped up in the simple notion of timelessness and 'DeÉnim' is no different. Every look in the iconic collection employs minimal to zero-waste processes and the result is dynamite, disruptive and uncompromising.” The video has the models vibrantly moving in their denim outfits in a rhythm of African culture. Watch below. https://www.fashionghana.com/fgtv/deenim-480.mp4 Read More Like This On Ghana Look Books & Campaigns UPCOMING PRIORITY EVENTS! VIEW ALL EVENTS To Submit stories Email: [email protected] or HashTag #FashionGHANA Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Abigail Oluwakemi I'm a fashion stylist turned blogger, I hope you love my work. More For You #BeautyOfTheWeek: Check Out Stunning Images Of SA’s Vitiligo Super Star Yolanda Monyai From... VIDEOS: Tunis Fashion Week 2024 Ended With A Bang, Watch Snippets & See... “There Is A Risk Europe Could Die” Macron Speaks Shortly After Losing Control... PICS: “A Bald Woman Knows Her Kingdom” Gorgeous Top African Model Ayen Monica... #OOTD: Rutie B Hits Us With A Perfectly Stylish ‘Break-Out-The-Norm’ Top & Down... Nigerian Designer Uduak & Asiko Artist Recreate Yoruba Mythology & Gods in Stunning... Trashy Rap Star ‘Megan The Stallion’ Is Being Sued By Her Camera For... #OOTD: Nigeria’s Prudential Atelier Shakes Up The Internet With This Astonishing Wedding Guest... VIDEOS: King Promise & Sarkodie Show Men How To Drip In Kente &... FCCPC Shuts Down Chinese Supermarket In Nigeria That Banned Nigerians From Entering