Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 350 Pharrell Williams has been appointed as the style director at Woolworths South Africa. His role will be to weigh in on sustainability-focused project for the label, Woolworths announced the partnership at press conference in Johannesburg on Thursday (April 9). “Williams is a global icon for social cohesion, advancement through education and environmental awareness,” said Ian Moir, the CEO of Woolworths. “These same values lie at the heart of our business and from the foundation on which this partnership is built. We hope Pharrell will help us make sustainability cool for the next generation of South Africans and help us create a better future for our children, our country and our planet.” The partnership is basically the first of it’s kind in South Africa. The two entities will also team up with MySchool targetting to raise $100 million for South African schools. He’ll also be spearheading a T-shirt design competition, where students will be asked to create and submit designs for T-shirts that celebrate sustainability. Pharrell will select his favorite designs and the winning images will be produced and sold in Woolies stores across the country. Each winner will also receive $25,000 in prize money. Singing groups from schools across the country will also be competing to sing onstage with Pharrell during his MySchool concert series. More Articles You Would Love See Many Couples Who Broke The ‘Traditional White Wedding’ Rule As They Express Their Love In ‘All Black’ Attire Rihanna Is Doing The Most For COVID-19: $700,000 To Barbados, $1Mil To Response Team, $4.2Mil Emergency Fund & More “We’re announcing a new and great collaboration to work together to uplift education in South Africa, for food farming that goes easy on the planet and to create fashion that is not just cool but also sustainable,” Pharrell explains in a promo video. “This is very near and dear to my heart, we want to bring together everyone around the world cares about making a difference… like Woolworths. They are a global blueprint for how global businesses should do good business.” Read More On South Africa clothingfashionmyschoolpharrellpharrell williamsretailSouth Africawoolworths Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Abigail Oluwakemi I'm a fashion stylist turned blogger, I hope you love my work. More For You “There Is A Risk Europe Could Die” Macron Speaks Shortly After Losing Control... PICS: “A Bald Woman Knows Her Kingdom” Gorgeous Top African Model Ayen Monica... #OOTD: Rutie B Hits Us With A Perfectly Stylish ‘Break-Out-The-Norm’ Top & Down... Nigerian Designer Uduak & Asiko Artist Recreate Yoruba Mythology & Gods in Stunning... Trashy Rap Star ‘Megan The Stallion’ Is Being Sued By Her Camera For... #OOTD: Nigeria’s Prudential Atelier Shakes Up The Internet With This Astonishing Wedding Guest... VIDEOS: King Promise & Sarkodie Show Men How To Drip In Kente &... FCCPC Shuts Down Chinese Supermarket In Nigeria That Banned Nigerians From Entering VIDEO: Watch Exclusive Designs You Missed At The Just Ended SA Fashion Week... #OOTD: Shams Berry Merges Elegance & Sultriness in Magbrien’s Striking Bustier Ensemble 2 comments Joyce Wartemberg April 20, 2015 - 1:40 pm South Africa?has he not heard of the barbaric acts going on.he should go serve,help and partner with another African country instead. Log in to Reply akade terseer barnabas April 25, 2015 - 7:58 pm i want to larne more about t shirts Log in to Reply Leave a Comment Cancel ReplyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.