Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 223 Earlier in 2018, the Swedish fashion brand H&M, received a lot of flak for having posted the image of a black child dressed in a green hoodie captioned, “Coolest monkey in the jungle”. It received many backlashes even from celebrities like LeBron James and Diddy. In South Africa, the Economic Freedom Fighters, a revolutionary socialist political party, caused widespread protests, which led to the destruction of some H&M stores in the country. Later in January, H&M found itself embroiled in another controversy when it released a collection of socks featuring the word, “Allah” on it. Due to such racistic products, the brand was soon tagged as “culturally insensitive”. In order to avoid more such blunders, the brand has partnered with a South African marketing firm named Ahmed Kathrada Foundations (AKF). The director of the organisation, Neeshan Bolton, announced the collaboration earlier this week. Neeshan told The Citizen, “They (H&M) admitted they were wrong and are trying to understand how to undo their mistake. Part of that engagement was because of the EFF demonstration. We had planned a demonstration after the EFF launched their protest, we could not proceed because we couldn’t match their scale.” More Articles You Would Love Fast Rising Ghanaian Songstress Covers The ‘Underrated’ Edition Of FashionGHANA Magazine VIDEO: The Caribbean’s Saint Lucia Discharges All Patients And Records 100% COVID-19 Recovery Further told Teen Vogue, “The H&M global human resources head and the transformation officer arrived in the country and agreed to work with the Institute of Justice and Reconciliation in Cape Town, and ensure that the South African management team and staff fully understand the complexity of race relations and racism in the country. We are mindful that had the EFF not done what they did, H&M would never have agreed to meet with the ARNSA.” Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail olu Fashion Blogger, Event's Manager and Pr Consultant, I am Bashiru More For You “There Is A Risk Europe Could Die” Macron Speaks Shortly After Losing Control... PICS: “A Bald Woman Knows Her Kingdom” Gorgeous Top African Model Ayen Monica... #OOTD: Rutie B Hits Us With A Perfectly Stylish ‘Break-Out-The-Norm’ Top & Down... Nigerian Designer Uduak & Asiko Artist Recreate Yoruba Mythology & Gods in Stunning... Trashy Rap Star ‘Megan The Stallion’ Is Being Sued By Her Camera For... #OOTD: Nigeria’s Prudential Atelier Shakes Up The Internet With This Astonishing Wedding Guest... VIDEOS: King Promise & Sarkodie Show Men How To Drip In Kente &... FCCPC Shuts Down Chinese Supermarket In Nigeria That Banned Nigerians From Entering VIDEO: Watch Exclusive Designs You Missed At The Just Ended SA Fashion Week... #OOTD: Shams Berry Merges Elegance & Sultriness in Magbrien’s Striking Bustier Ensemble Leave a Comment Cancel ReplyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.