October is breast cancer awareness month, and we are putting this out as an ode for all the strong women that have passed away and those still fighting through. FashionGHANA.com is showing our solidarity with pink. What is even more eye-opening is in the previous month prior to October, a large number of style influencers have been serving pink and purple so despite the coincidence it was impossible for us to avoid bringing you the colors
PURPLE IN FASHION
Although purple may not be such a very popular color in the world of fashion it is definitely far from unpopular. According to colorbux.com ‘In the world of advertising and fashion, the color purple is seen as a soothing and vibrant color and usually symbolizes luxury as well as the expression of femininity in women.’
PINK IN FASHION
And even more so, all hope will never be lost as purple is only a darker shade away from pink which is the most gender-coded color in the world of fashion. Pink stands as a symbol of femininity cementing a pervasive ideal color for girls.
So simply, purple is just a more stern tone of femininity hence why both colors work like a charm when together and even when not.
STYLE INFLUENCERS ARE ALREADY PINKING AND PURPLING
Recently we notice a surge of some of our favorite style influencers purpling and pinking on their social media platforms. And as we approach the summer harmattan season it might be a great indication of feminine empowerment and solidarity for Breast Cancer awareness month!
‘People wear pink ribbons or pink, in general, to honor survivors, remember those lost to the disease, and to support the progress we are making together to defeat breast cancer.’ – Cancer.org
OWN IT
It is definitely a time for women to own it and that may just be what we are seeing with the new looks. Check out the purple looks style influencers on the internet have blessed us with.
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Ghana Trends & Style Tips
UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled; 
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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