Welcome to our new category ‘BUY AFRICAN‘ in our Lifestyle segment. FashionGHANA has been recommending brands and products in our ‘TRENDS & STYLE TIPS’ section but recently we feel that the time has come for these types of articles to be given their own space and all such articles would eventually be moved over to the ‘BUY AFRICAN’ category. Enjoy!
When it comes to clothing, Kaftans are a very universal language that can work 1. Anywhere in the world, and 2. For any occasion. Going to a Muslim-filled country? You can rock your kaftan. Going to a beach resort? You can rock your kaftan. Going to a party? You can rock a kaftan. Just stepping out to the shop to buy some snaps? you can definitely easily rock your kaftan.
Despite the flexibility of circumstances to which you can apply your kaftan, another adorable factor of this garment is applicable simplicity. There is no complicated fastening, no “can you help me tie the back”, and no difficulty in sizing either.
In The 20s, African has even birthed a new term for ladies that love to were kaftans and that is ‘Rich Aunty’. The term embraces more than kaftans but rests assured the look plays a major scope in the rich aunty garment sphere.
Most Africans are always familiar with that one aunty that shows them there’s enough money to go around. When we are young, she is the one that teaches us not all adults are even and strict. She steps out of the range with her kaftan and sunglass and at times her gele and we celebrate the moment we hear her car engine.
Well if you want to get that look, we have gathered for you 4 amazing African brands that you can easily pick your ‘Rich Aunty’ kaftan from, and they all have fresh new pieces in stock. So let’s get straight to it.
EHBS COUTURE (@ehbs_couture) +23491388115369
Starting with one of our favorite brands in Nigeria, Ehbs Couture. Ehbs Couture is a contemporary women’s Wear and Bespoke Tailoring brand established in 2015 and currently has its factory in Abuja, Nigeria. Founded by Esther I Thomas, the brand aesthetics is a combination of African and Morden fashion for a feminine yet sophisticated Woman. And their latest set of Kaftans is soo essential.
BELANGELIQUE (@belangelique_store) ▪️+2348178877665
Belangelique store was founded with the hope of offering a lifestyle space synonymous with fashionable pieces, carefully sourced from brands within Africa. Belangelique is an online clothing store that provides an exceptional selection of chic and uber-stylish ready-to-wear pieces for the modern woman. Their new set of Kaftans was recently posted last week in a video. Check out the videos below.
FREDA CAMEO STYLE HOUSE (@fredacameo_stylehouse) +2348087787707
Freda Cameo Stylehouse is a new tailoring house brand to us we recently discovered online. Their clothes are very print orientated and ooze with much elegance. They make a range of sophisticated dresses, gowns and more. However, their recent kaftans caught our attention. These are double print kaftans, with one colored design from the bodice up and the other from the waist down. See it below.
MEYA BOUTIQUE / SENEGAL (@meya.boutique) +221774061016
Moving out of Nigeria, our first stop is the Senegalese brand Meya Boutique. This brand has been the apple of our eye for over half a decade. They ship worldwide and take on bulk orders, and they make nothing but premium-style kaftans with various designs. The founder Meya has been consistent with providing the rich aunties of Senegal and other parts of the world with some of the most beautiful kaftans. And you can see some below.
FashionGHANA SHOP / GHANA (@FashionGHANA.shop)
Last but not least is In fact, us. How could we forget ourselves at @FashionGHANA.shop with the stunning kaftans in our online store? At FashionGHANA, our Kaftan collections can not compare to the numbers as those above, but rest assure there are some stunning pieces you can definitely target for your Rich Aunty wardrobes. Feast your eyes on our stunning looks below.
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UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled; 
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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