DIARRABLU is a Senegalese-based fashion brand with stockists around the world. The fashion brand was founded by Diarra Bousso and is a high contemporary lifestyle brand. The team works to create sustainable fashion whilst ensuing the aesthetics of African culture within its designs via rich colors and unique patterns through practical and versatile pieces designed using mathematical concepts or algorithms.
Most of their garments are produced in Dakar, Senegal and the brand’s ethos is focused on sustainability, wanderlust, tradition, and algorithms. The pieces are known for being convertible, adjustable, and wearable across various sizes for a prolonged lifecycle.
The brand recently released its fall 21 collection titles SAHARA which is actually and truly dominated by resort clothes. Nevertheless, it definitely makes a stunning combination of outfits wth enough necessary looks for the wardrobe.
According To The Diarra Bousso
For FALL ‘21, I wanted to explore the magic of Sahara, 🏜🐪 which comes from Sahra, صحراء /ˈsˤaħra/), the Arabic word for ‘desert’. For the last 6 months, I have been roaming around, searching for the perfect desert. I first went to Utah, hoping to shoot in little Sahara, then I explored Palm Springs, California but somehow, a little voice inside me kept pulling me back to my motherland, my beautiful Africa 🌍, and thus we embarked on a beautiful voyage back home in search of our Sahra. And just like that, our Fall’21 collection was born, in the most magical place I could dream of: The Atlantis Desert in Cape Town, South Africa, where our navy, rust and cream color palette would find a home and where we could wrap ourselves in warm wool ponchos forever. Welcome to our magical desert!
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