The Creative Director of Iconic Invanity, Nancy Nwadire founded launched DNA label in 2012 to reach a wider audience as an affordable line with the same dedication to vibrant design and well-made clothing but a larger and youthful focus on everyday fashion.
The collection was inspired by the neo-plasticism movement pioneered by the Dutch artist Mondrian that involves horizontal and vertical lines as well as primary colours. She has applied this to her design by creating minimalist pieces but also always keeping in line her African origins adding a touch of colour, embroidery and hand bead work, thus creating a hybrid Afro- neoplasticism movement.
This collection is the quintessential day to night range with jackets, skirts, tops and dresses for all occasions, looks can be dressed up or down depending on the taste of the consumer.
See the full lookbook below
Photography: ASIKO | @Asiko_Artist
Artwork: Christopher Adeogun-Phillips | @chrizyap