Edem Fairre is a multiple award-winning presenter and style influencer known in Ghana for presenting gorgeous and viral looks on TV and social media. A few months ago, Edem took her style inspirations to collaborate with Award-winning fashion designer brand Style by Magbrien to produce a jaw-dropping collection dubbed ‘Miss Farrie 2022’. A stunning, classy, and affordable set of smart casual clothes.
Edem Fairre
Ghana’s Edem Fairre, More Than A Face
Edem who is also a well-spoken lady fluent in English and a few Ghanaian languages has played the role as a brand ambassador for different fashion houses and corporations. Her previous modeling portfolio includes brands such as Samsung, Joy Prime, DSTV commercials and much more, all whilst still playing the ambassadorial role for Twellium Ghana Limited and Max International.
Abigail Ewuradjoa Boison Changing The Game
The designs, carefully crafted by the CEO of Style By Magbrien, Abigail Ewuradjoa Boison, and Edem Faire herself, are fusion of classy African prints, plain fabrics, unique cosset dresses that expressively cater for the ladies that understand how to climb the ladder to success.
The collection even journeys back into to USA’s New York’s exaggerated vogue puffy shoulders with a touch of gloves in many pieces. Detailed and cut with precision yet very well affordable looks made right here in Ghana. If xmas is to pass you by without any of these in your closets, you may just have failed the style test. Enjoy the looks below.
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UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled; 
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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