Rihanna’s promise to launch Fenty in Africa has finally materialized. On the 10th of May, Barbadian singer, actress, fashion designer, and businesswoman, Robyn Rihanna Fenty NH announced the launch of Fenty Africa on her instagram account and she didn’t fall short of her words.
The ‘Umbrella’ hitmaker promised the high demanded skincare brand would be set to launch in Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, and Zimbabwe. This past weekend, Rihanna finally saw her sweat and work reach the shores of Africa. Nigeria and South Africa were the first countries to host their Fenty Africa launch party.
Rihanna signed deals with Edgars Beauty, which acts as the distributor for Fenty in the Southern regions of Africa, and Essenza which takes care of Fenty in West Africa.
The party hosted a range of style influencers and celebrities and short reels of the night were published on the page. See it below.
Fenty Africa launch in South Africa.
Fenty Africa Launch in Nigeria
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UPCOMING TOP EVENTS!
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
As we embark on another year of celebrating African culture, our theme for 2022 is “Afrofuturism.” This term was created to explore the developing intersection of cultural aesthetic, philosophy of science, and philosophy of history as it relates to the African Diaspora. During this year’s events, Afrochella will bring “Afrofuturism” to life through fashion, food, art and music. In 2019, the African Diaspora returned home to the continent for the “Year of Return.” This year, we will explore the endless possibilities of what “Afrofuturism” could look like in 2022 and beyond.
Afro Nation is a brand new music festival, offering a lineup packed with talent from the worlds of Afrobeats, hip hop, R&B and dancehall
Afro Nation will bring together the best artists in afrobeats, hip hop, r&b, dancehall and bashment. Expect world-class programming of live performances and DJs.
#AfroNation is an all-inclusive music and arts festival meant to celebrate and eulogize African culture across various continents, not just Africa.
DIRECTION COLLECTION: OUT NOW!
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