Introducing: BUYU by Jamhuri Wear (Heritage 1960)

BUYU by Jamhuri Wear is the latest extension of Kenyan lifestyle brand, Jamhuri Wear.  Get to know the new line, fall in love with the collection, and shop Buyu by Jamhuri Wear exclusively on Heritage1960.com. 

JAMHURI WEAR

Jamhuri Wear is a lifestyle brand, launched in New York City in 2003, with headquarters in Nairobi, Kenya.  “Jamhuri”, which means “Republic” or “Free State” in Swahili, describes the 54 African nations that the company proudly embodies.

Buyu by Jamhuri Wear | Holiday 2012

LUXURY: MADE IN AFRICA

By redefining everyday products inspired by African materials, Jamhuri Wear presents Africa in today’s context for a global market.  Jamhuri Wear aims to create a sustainable and economically viable means of alleviating poverty by increasing skills and trade amongst women in Kenya.

BUYU BY JAMHURI WEAR

Jamhuri Wear’s new travel range, “Buyu by Jamhuri Wear”, is named after the fruit produced by the Baobab tree.  The collection is 100% handcrafted in Kenya, using repurposed bark fiber sustainably harvested from the aptly named “Tree of Life”, fused perfectly with natural tan leather.  This extension of Jamhuri Wear embodies the cycle of life and celebrates the co-existence of humans with nature.

100% HAND WOVEN IN KENYA

Bark fiber from a the Baobab tree is laboriously woven by hand using age-old techniques, passed on from mother to daughter for generations, by a local women’s group in Tseikuru, 500 kms from the capital city of Nairobi.  The woven material is then combined with leather at our workshop in Karen, Nairobi to create this luxurious handmade travel range.

THE “KIONDO” COLLECTION

Traditionally, this weaving practice is used to create market bags called “Kiondo”.  By combining the workmanship of a traditional craft with refined pullback leather, Jamhuri Wear has created a premium collection of classic sustainable travel bags. Each bag is a bespoke variation comprised of a one-of-a-kind woven pattern + unrivaled attention to detail + stellar craftsmanship. This capsule trio consists of a: 1) Weekender Duffle, 2) iPad Soft Case, and 3) Catch-All Pouch.

HERITAGE RICH

”We are proud to have evolved, design-wise, an everyday cultural piece that our mothers, sisters and women for generations have used to carry market produce in.  We transformed a bulky tote into a premium high-end product that can function in a modern context.  We’re so proud to share this worldwide.” says Founder and Creative Director, Kimathi.

SHOP GOOD, DO GOOD, FEEL GOOD

Jamhuri Wear believes that style is substance, not only as a vehicle to look good but to do good as well.  The Buyu travel range aims to create a global market for this age old weaving technique, thereby putting the power of opportunity into the hands of local women community weavers in Kenya.

A portion of proceeds from the Buyu range will be used to urgently build a new kitchen for the Mothers Love Outreach program in Gikuni, Kenya.  Mothers Love Outreach is an organization dedicated to “helping underprivileged children succeed in school and socially in order to become future leaders”.  They provide hot meals, clothing, educational trips, and mentorship to underprivileged children in Tigoni, Kenya.  For more information, visit http://mothersloveoutreach.org/

Source: heritage1960.com