THE EVOLUTION COLLECTION is the fourth collection to emerge from Lure By Salma, a brand founded by Ghanaian actress and social media personality. It was launched yesterday with a fabulous Lure by Salma Store launch.
The brand was launched in 2020, and unlike most celebrity brands, it showed signs Salma Mumin was heading in the right direction, even more so than many official Ghanaian fashion designers.
Eveolution by Lure By Salma
According to the brand, the collection is dubbed ‘EVOLUTION’ because they have gone through different faces of development to get to this stage of growth. “We have successfully gone through the processes of transforming our basic designs to sophistication yet simple designs.“ The evolution collection is more mature and can be related to all classes of women.
With the selection of the best pastel and earth tones colors fabrics and construction of functional fits, Lure brings forth the very best trendsetting garments which embrace and accentuate the curvature of the female silhouette.
Campaign Shoot
Here are some looks and images from their latest releases of which the brand assures nothing but the best in quality!
All pieces can be bought on www.luregh.com
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