Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 5.7K The Nigerian government just took a big step in the ‘Nigeria first’ direction and banned the use of foreign models and voice-over artists in local advertisements. The stern political move was motivated by the Federal Government’s interest in developing local talents. The government believes doing this will also be inclusive of economic growth, and growing the West African country’s advertising industry. The Advertising Regulatory Council of Nigeria (ARCON) issued the directive on Monday (August 22). More Articles You Would Love #HOTSHOTS: Ghanaian Model Matthew Osei Dazzles In An Outstanding ‘Beyonce-Like’ Bewildering Editorial PICS: How Ghana’s Best Actor Toosweet Annan’s Love For African Fashion Woos The Ladies & Distinguishes Him From His Counterparts “All advertisements, advertising, and marketing communications materials targeted or exposed on the Nigerian advertising space are to use only Nigerian models and voice-over artists,” the council stated. The order takes effect from October 1 and the Nigerian government has given a leeway for all ongoing campaigns to keep running until the end of their terms. Ban on the use of Foreign Models and Voice-Over Artists on the Nigerian Advertising Medium/Media pic.twitter.com/5pICTqOUt1 — Fed Min of Info & Cu (@FMICNigeria) August 23, 2022 According to local media reports, President Muhammadu Buhari signed into law a bill giving ARCON the mandate of ensuring the preservation of local Nigerian content and the use of indigenous skills as an important element in local advertising marketing communication services. Read More Like This On Nigeria Socio Politics UPCOMING PRIORITY EVENTS! VIEW ALL EVENTS To Submit stories Email: [email protected] or HashTag #FashionGHANA Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail FashionGHANA Admin FashionGHANA.com is a Fashion PR Company, Events planning & management team as well as Africa's leading Fashion Media House. Get Intouch with us and let's see how we can help you grow. info@FashionGHANAcom More For You “There Is A Risk Europe Could Die” Macron Speaks Shortly After Losing Control... FCCPC Shuts Down Chinese Supermarket In Nigeria That Banned Nigerians From Entering VIDEOS: Dubai Loses Tourism Points as City Struck by Disastrous Floods! From Airport... VIDEO: Traditionalists Threaten The Police To Not Intervene With 63y/o Priest’s Under Aged... “Reject Anti-LGBTQ Bill If You Want Ghana To Flourish” IMF Boss Kristalina Georgieva... Saira Bawumia Finally Launches Clothing Campaign ‘Wear Ghana Everyday’ As Husband Runs For... VIDEO: “People Are Taking Their Sexual Perversion Into The Childrens’ Classroom” Sam George... VIDEO: See Kenya First Afrocentric School Where Kids Learn To Take Pride In... Ghana’s Parliament Passes Long-Debated Anti-LGBTQ+ Bill VIDEO: The Congolese People Fight Back Against The West In A Series Of...