OUCH is by this collection re-positioning its brand thrust to reflect itself as a lifestyle company and not just a fashion brand and this new collection is the first installment in a long line of projects to delimit that. At OUCH we don’t call people who walk into our OUCHlet customers or clients, they are addressed as VIPs, and this forms the fulcrum of this collection.
See Celebrities Bryan & Melvin model the pieces below;
Photographer: Emmanuel Oyeleke (Instagram: @EmmanuelOyeleke)
Styling: Uche Nnaji (Instagram: @UcheNnaji) & Omena Daniels (Instagram:@OmenaDaniels)
Models: Bryan Okwara (Instagram: @BryanOkwara) & Melvin Orji (Instagram:@Melvin_Orji)