Reebok launches flagship store and set to tap into the Ghanaian market following Adidas’s launch – Ameyaw Debrah reports below.
Reebok Ghana has launched its first flagship FitHub store here in Accra airport residential area, 10 Nortei Ababio street, inside adidas House. The Fit Hub is a new concept store by Reebok that introduces the brand as an important player in the fitness space of Accra.
The Fit-Hub store has been designed in a way that mimics a gymnasium atmosphere, and is demarcated according to different kinds of fitness activity products in store— training, running, dance, yoga and aerobics.
Marketing Director of Reebok Emerging Markets, Peter John Morilly commented, “We are excited to bring our flagship FitHub store to the vibrant city of Accra. With a growing culture of health and fitness, we are encouraged to see consumers adopt Reebok’s fitness philosophy and the ‘Be More Human’ spirit. We are confident that we will receive a great response from the fitness enthusiasts of Accra and that Reebok will motivate more residents in Accra to join the fitness movement.”
Echoing this sentiment is Reebok Franchisee in Ghana, Ms Valerie Fontanier. “We are thrilled to finally announce the launch of this store to the fitness enthusiasts of Accra. We are equally excited to be working closely with Sports Trainer in rolling out regular sessions for those who are serious about their health and fitness, she commented.”
The Reebok Fit Hub store will be the hub for the local fitness community of Accra, offering the bright and colorful new range of Reebok footwear, clothing and accessories for various fitness activities. The store also has segregated sections for different fitness activity products such as training, running, and aerobics, dance and yoga which creates an easy shopping experience for all your fitness needs.