The great makeup debate has left many arguing if makeup is simply a tool of artistic decoration to help ladies bring out their best preferred presentation, or if it is a tool of disguise to deceive people into believing something is what it isn’t.
That is a debate that will never be resolved as many people will continuously use makeup to serve their own individual purpose and agenda. In fact, the first use of cosmetics traces back to the ancient Egyptians; as egyptologists claim many Egyptian tombs contained makeup canisters and kits.
It is even believed Cleopatra used lipstick that got its hue from ground carmine beetles, while other women used clay mixed with water to color their lips. So we can throw the debate out the window for this.
Let’s not lie, you are not here for a history lesson, but to see how the lady in the cover image is the same lady in the cover image, yes she is! She is a makeup artist who goes by the instagram handle @cramakeup. As to whether the horrific end of the video is her real look or a made-up, yes it is made up and CRAMAKEUP’s contribution to Rihanna’s ‘uhh pretend’ challenge on social media.
The pretend challenge is a new online challenge where ladies are not only now making a transformation for the better, but they are now intentionally making themselves out to look much uglier or messier than they really are prior to their better transformation. It is based upon an excerpt of a Rihanna interview audio. Something for the tiktok people with much time on their hands.
Despite that, enjoy this makeup transformation below.
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Ghana Hair & Beauty
UPCOMING TOP EVENTS!

Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.

The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present.
Presently on the FIMO 228, creators, models, photographers, journalists, and national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”.
Now the dice for the 10th have been rolled;

All-African Leather Fair (AALF): the trade show organized by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to the 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition to equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it to create an interface with
its partners within the continent and around the world. There are side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, and Leather Talent show.
Due to the Global market situation and the pandemic impact on the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion and facilitating inter-African business relations. Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts the school shoe and bag project under the
initiation of the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemicals, accessories, and component suppliers will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participation, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector-based studies, research and potential facts for Africa will be published inspirational descriptive motto also included.

Uyo Fashion Week 2022 & SME Bazaar and Fair is a week long event that brings together elements of education, entertainment, and capacity building, using fashion as the driver. The event is designed as a campus style hub that will house a fashion show, masterclasses, skills acquisition, an experience center, and an SME Bazaar. The theme for this years event is Creativity.
DIRECTION COLLECTION: OUT NOW!

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