Never did citizens of Accra ever visualize the contribution of Northern culture in their day-to-day garments as that of which fashion brand SmockyWorld is infusing. Multiple award-winning founder and CEO of SmockyWorld, Gertrude Kunde-Kwallinjam, has executed her position as visionary to change the narrative of style, fashion, and culture in Ghana and beyond. She did so by taking Northern traditional wear and assembling a more fashionable outcome via her contemporary brand.
Evening gowns flattered with fascinators have long curated SmockyWorlds outdoored collections, conveyed on Accra Fashion Week’s long-legged decorated models. However, 2021 manifested a new orchestration by the brand unexpected by their regular observers and patronizers.
The renowned fashion brand showcased 2 collections, both of which deviated from the aesthetic of the SmockyWorld identity. The 2021 Paypecker Accra Fashion Week witnessed the brand launch a set of casual ready-to-wear clothes merging the smock fabric with eccentric ready-to-wear styles that dominated the fashion scene in 2021 as seen below.
Another captivating collection that made history on the Accra Fashion Week runway was the new bridal line, with a jaw-dropping gown collection unleashed by the Smockyworld brand.
In previous shows, Gertrude had always expressed her appreciation for Bridal wear, with one or two wedding gowns in the mix of her extravagant designs, just as she did in the 2019 Summer/Harmattan, Accra Fashion Week runway.
but never did the Ghanaian nation expect to see a full collection of bridal wear, each with its distinctive design and jewelry complimenting its composition.
SmockyWorld may just be the leading force behind a revolution of Smock-filled bridal designs we are soon yet to see emerge in Ghana as has been done with much of the kente fabrics.
But their objective is not to simply to get a piece of the matrimonial funds, but the passion to ensure that a ceremoney as dear to their clients as a wedding embraces any of their said preferences even if that is smock fabrics.
Models of various sizes and heights turned the runway into an isle on the even of December 11th, presenting astonishing designs from their new bridal line, SmockyWorld bridals.
When speaking to Gertrude she stated “Its very necessary for us to have SmockyWorld Bridal” as she undressed the models who were eager to exhibit designers showcasing after hers “Had a brand come up with fusing our northern culture with bridal wear when I got married, it would have been my first choice for a wedding gown”.
The essence of having SmockyWorld bridals could just play an essential role in bridal wear in the northern region. However, a goal would be to see it heavily embraced in the very busy town of Accra flooded with wedding ceremonies every week.
According to Gertrude, she always had doubts about launching SmockyWorld Bridals, due to the uncertainty of people wanting smock fused bridal gowns, however, after overcoming the fright she is ready to make her wedding gowns a trend. See more of the designs below.
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UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled;
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
Uyo Fashion Week 2022 & SME Bazaar and Fair is a week long event that brings together elements of education, entertainment, and capacity building, using fashion as the driver. The event is designed as a campus style hub that will house a fashion show, masterclasses, skills acquisition, an experience center, and an SME Bazaar. The theme for this years event is Creativity.
DIRECTION COLLECTION: OUT NOW!
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