Fast rising South African Designer and brand Thebe Magugu debuted his Genealogy collection during Paris Fashion Week. Thebe Magugu is a contemporary South African fashion brand primarily operating within the field of women’s ready to wear, while having a firm footing in South African tradition.
The collection is titled Genealogy and is very relative to the pieces and looks that were presented. The collection taps into urban South Africa reflected back in the 70s and 80s, with each and every look being a modern contemporary edit of old family images.
the 2019 LVMH Prize winner ousted his family lineage for inspiration, tapping into ultra-modern revisions of historical styles adorned by his family of which each look was presented on. Due to this, we see Geles, puff sleeves, pleated skirts, Wraps, and various colors emulating classical images of the very stylish family member.
The designer published a round table discussion with his mother Iris Magugu and his aunt Esther Magugu and they browsed through old family photos that highlighted cherished moments and memories of their lives.
The collection was a way for the young budding designer to pay respects to ‘the women who always get him through’. Amongst the stylish clothes, Magugu also outdoors a new shoe, which was the pointed kitten heel boot, his second pair to date. The show is named ‘After Tears’, an ode to South Africa’s customary post-funeral tradition.
On his social media post, the designer captioned “I am so proud to present my SS22 GENEALOGY collection; a journey that has been quite cathartic. I admittedly have been quite miserable. It’s impossible to ignore what is peak ‘weltschmerz’ and, as creative people, we tend to subconsciously transcribe whatever hangs in the air into output. This season, I wanted to disengage with mounting pressures of having to create work that considers and reflects the times and to create a personal body of work that – even if niche – looks inwards at the part of my life that always gets me through: my family.
Thank you to the sheer grace of Iris and Esther Magugu, the brilliant crew and inspiring cast. And thank you all for joining us this season.”
See the images and video below.
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