The copycat culture of fashion is one that has been at the forefront of creatives for years. from mini-scale activities to areas of which some classify as cultural appropriation.
Obtaining copyrights on designs and trademarks is not the simplest process especially in Africa. And once obtains and copied the judicial process in another aggressive process of incorporative legal professionals.
And even when you succeed in such a process, what is to say the person you are suing can even afford the penality of the harm caused. Mr. Ghartey, CEO of one of Ghana’s leading menswear brand Jay Ray Fashion decided to voice his disappointment in such acts.
Jay Ray took to his instagram to voice his disappointment in the tailors and upcoming designers to avoid imitating and copying people’s hard work. He even went to the extent of letting them know he is even prepared to help them stand on their own than for them to continue imitating him.
He further pleaded to customers of African fashion to avoid buying such products and always work to source the original brands behind the outfits. Watch below.
UPCOMING TOP EVENTS!
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
As we embark on another year of celebrating African culture, our theme for 2022 is “Afrofuturism.” This term was created to explore the developing intersection of cultural aesthetic, philosophy of science, and philosophy of history as it relates to the African Diaspora. During this year’s events, Afrochella will bring “Afrofuturism” to life through fashion, food, art and music. In 2019, the African Diaspora returned home to the continent for the “Year of Return.” This year, we will explore the endless possibilities of what “Afrofuturism” could look like in 2022 and beyond.
Afro Nation is a brand new music festival, offering a lineup packed with talent from the worlds of Afrobeats, hip hop, R&B and dancehall
Afro Nation will bring together the best artists in afrobeats, hip hop, r&b, dancehall and bashment. Expect world-class programming of live performances and DJs.
#AfroNation is an all-inclusive music and arts festival meant to celebrate and eulogize African culture across various continents, not just Africa.
DIRECTION COLLECTION: OUT NOW!
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