Joie De Vivre meaning the joy of life is a classic fashion show organized by the College of Design Ghana the 2021 Best Fashion School in Ghana that trains individuals to become fashion designers in just six (6) months. Joie De Vivre is a 3-hour exciting event that brings together fashion, poetry, live music, and blending colors to celebrate the evolution of style. Uniquely cut and stitched patterns stylized into leading-edge costumes by Riohs’s (6) months students are cat walked by the students themselves; the idea is to explore how the creatives embody their own art.
The objective of Joie De Vivre (JDV) is to practically assess the students’ design and illustration performance in the course so far. The second objective of JDV is to empower the students. The idea is to explore how the creatives “embody” their own art in the full spirit of charisma to connect with the audience. It is a way to encourage all students to take the course they are pursuing at the College of Design Ghana seriously and also to let them have a feel in the journey of becoming renowned fashion designers. The show witnessed more than five hundred (500) guests in attendance, most of them being fashion enthusiasts, family and friends of students, observers from the Alliance Française community, and the media.
Mr. Richard Ohene Sika who is the Talent Manager responsible for nurturing, coaching, and grooming the students indicated that he was impressed with the combination of fabrics by the students, designs, and ultimately the creative exhibition of the students. The exquisite founder of Ghana’s topmost fashion school was awarded Best Fashion Entrepreneur at Fashion Ghana Honors & Awards proudly organized by Fashion Ghana, the Organizers of Accra Fashion Week. Over the last decade, the institution has existed with the aim of glowing talents. Our rebrand is closely aligned with our ultimate goal of becoming the leading institution in fashion and creative design training in Africa. The College offers a wider range of Creative design courses in Photography, Graphic Design, Digital Fashion, Creative Thinking, Concept Development, Branding, Pattern Making, Fashion Design (Clothing & Construction) and many more.
Offering morning, evening and weekend options, the training transforms students into conscious smarter decision makers with an eye on the sustainability of the fashion industry. Many of their global alumni have gone on to create well-acknowledged brands, such as Naddia Ibrahim, ZaQi Africa, Elikem the Tailor, Royalty by Nanasie, Gallant Belle, Maud by Dianne, Avonsige, Sera Ban, Cosma gh, Mayase gh, kojo Boadi Ghana, Sara the Dress Maker, and a host of other creative minds taking on the global fashion space. Beyond creating and sustaining an industry of fashion entrepreneurs, Riohs alumna are working as professional pattern makers, sketch and digital illustrators, fashion designers, and atelier managers. Some have even been honored in Vogue such as the wildly successful – Ajabeng.
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UPCOMING TOP EVENTS!
Hub of Africa Addis Fashion Week will highlight the growing talent of African designers and brands to the international market. It is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, making links between buyers, manufacturers, and international media.
It will bring local and regional key industry individuals with seasoned international industry figures to discuss and share ideas and experiences on how to grow and develop the fashion and garment industry to compete in the global market.
FashionGHANA Honors & Awards are also known as #FGHA began in 2018 as a fixated awarding process in between Accra Fashion Week runway shows. The award was heavily appreciated in 2019 is had a whole day dedicated to the awards night during Accra Fashion Week. After skipping a year during the pandemic in 2020, the event returned in 2021 holding the biggest fashion awards during the year.
This edition will explore the frontiers where the growth of the sustainability movement in Africa is stunted, and entice more eco-friendly brands to shift their focus to the growing African population. Will feature spectacular collections and creative designs from different designers from Ghana and beyond who will light up the runway.
Will be the biggest combined dish of thrilling music and exciting fashion with this new opportunity that will be given to young aspiring designers.
Will feature an ALL STAR cast of crowd-pulling models, prominent politicians from the major parties (to exhibit national cohesion), and professional models.
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
DIRECTION COLLECTION: OUT NOW!
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