Accra Fashion Week closed its 5th Year Anniversary with a bang thanks to its partnership with PayPecker. The fashion week took place from the 9th to the 12th of December 2021, beginning with a welcome party on the 9th of December 2021, A seminar on the 10th, and completing the journey with two days back to back and fashion runway shows and the face of Accra Fashion Week model competition.
There is no doubt Accra Fashion Week 2021 made its hallmark this year as the best attended and most organized fashion event of 2021 in Ghana all whilst adding another accolade to our title as the world’s most popular fashion week online.
This year’s PayPecker Accra Fashion Week has placed another historical achievement on the world fashion map after discovering our website hits of AccraFashionWeek.org according to Alexa.com and WebsiteOutlook.com surpassed that of LondonFashionWeek.com and NYFW.com which prior to 2021 even at their peak in September, placing Accra Fashion Week as the most popular fashion week online.
We are not taking this as a claim that Accra Fashion Week is particularly more advanced than the above, nor as we claiming that Alexa.com and WebsiteOutlook.com’s ranking is absolutely perfect. There are various actions one can take to excel in such rankings, however, to achieve a higher ranking than the two with no particular intent to do so and becoming the world’s most popular fashion week online is definitely a win for Ghana and Africa and an indication that Accra Fashion Week is sitting on a gold mine.
Let’s break down the excitement missed at the one and only PayPecker sponsored event. The full list of designers that lit up the runway for the 5th Anniversary of the Paypekcer Accra Fashion Week goes as follows. Day 1 witnessed designs by Briggy Daks, Elewa Royal, Broots Fashion, Mikoko Deluxe, FashionGHANA.Shop, Smockyworld, Aya Netseba, Yvonne Ex, Nallem Clothing, and Red Cotton Boutique. Day 1 hosted Styke By Magbrien, Smockyworld, D’Marsh Couture, Pelliguen, Bushai Weave, Nykwale, and Impari Moda.
With a spectacular set of outfits made to trend in 2022, the model kept the audience on their toes amidst performances, fabulous hosting by Kati G, and a serene and unusual setup.
Day 1 was executed at the Memory Lane Art Park in Airport city of which Ghana’s longest runway was put in place decorated with plants and trees, and Day 2 took place at Ghana Dubai, of which Accra Fashion Week introduced the first runway in the nation of which the models were followed by a spotlight, as the strutted down the stairs aligned with the Kwame Nkrumah monument in Circle.
The event also witnessed a new winner to the Face Of Accra Fashion Week model competition, a lady who goes by the name Innocentia, beating 23 other finalists in a 3 round competition all whilst engaging in her first-ever fashion show. All of which was covered live by Homebase TV and FashionGHANA on Facebook.
Delicious cocktails were sponsored by Jamesons Irish Whisky. Other supporting sponsors were Mikoko Deluxe, Chita Young as well our media partners Metro TV, FashionPivot, and Model TV Ghana.
The objective of this year’s Accra Fashion Week in conjunction with PayPecker is to bring the #ShopTheRunway element into Ghana with a strict business edge that aims to make the brands trend all throughout 2022. Almost each and every item spotted on the runway will be available to buy online in the next couple of weeks.
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UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled;
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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