PayPecker Accra Fashion Week 2021 Beats New York Fashion Week As The World’s Most Popular Fashion Week Site Online

by Nana Tamakloe
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Accra Fashion Week closed its 5th Year Anniversary with a bang thanks to its partnership with PayPecker. The fashion week took place from the 9th to the 12th of December 2021, beginning with a welcome party on the 9th of December 2021, A seminar on the 10th, and completing the journey with two days back to back and fashion runway shows and the face of Accra Fashion Week model competition.

There is no doubt Accra Fashion Week 2021 made its hallmark this year as the best attended and most organized fashion event of 2021 in Ghana all whilst adding another accolade to our title as the world’s most popular fashion week online.

This year’s PayPecker Accra Fashion Week has placed another historical achievement on the world fashion map after discovering our website hits of AccraFashionWeek.org according to Alexa.com and WebsiteOutlook.com surpassed that of LondonFashionWeek.com and NYFW.com which prior to 2021 even at their peak in September, placing Accra Fashion Week as the most popular fashion week online.

We are not taking this as a claim that Accra Fashion Week is particularly more advanced than the above, nor as we claiming that Alexa.com and WebsiteOutlook.com’s ranking is absolutely perfect. There are various actions one can take to excel in such rankings, however, to achieve a higher ranking than the two with no particular intent to do so and becoming the world’s most popular fashion week online is definitely a win for Ghana and Africa and an indication that Accra Fashion Week is sitting on a gold mine.

Renowned Ghanaian brand SmockyWorld Introducing Their Bridal Collection

Let’s break down the excitement missed at the one and only PayPecker sponsored event. The full list of designers that lit up the runway for the 5th Anniversary of the Paypekcer Accra Fashion Week goes as follows. Day 1 witnessed designs by Briggy Daks, Elewa Royal, Broots Fashion, Mikoko Deluxe, FashionGHANA.Shop, Smockyworld, Aya Netseba, Yvonne Ex, Nallem Clothing, and Red Cotton Boutique. Day 1 hosted Styke By Magbrien, Smockyworld, D’Marsh Couture, Pelliguen, Bushai Weave, Nykwale, and Impari Moda.

With a spectacular set of outfits made to trend in 2022, the model kept the audience on their toes amidst performances, fabulous hosting by Kati G, and a serene and unusual setup.

Day 1 was executed at the Memory Lane Art Park in Airport city of which Ghana’s longest runway was put in place decorated with plants and trees, and Day 2 took place at Ghana Dubai, of which Accra Fashion Week introduced the first runway in the nation of which the models were followed by a spotlight, as the strutted down the stairs aligned with the Kwame Nkrumah monument in Circle.

The event also witnessed a new winner to the Face Of Accra Fashion Week model competition, a lady who goes by the name Innocentia, beating 23 other finalists in a 3 round competition all whilst engaging in her first-ever fashion show. All of which was covered live by Homebase TV and FashionGHANA on Facebook.

Delicious cocktails were sponsored by Jamesons Irish Whisky. Other supporting sponsors were Mikoko Deluxe, Chita Young as well our media partners Metro TV, FashionPivot, and Model TV Ghana.

The objective of this year’s Accra Fashion Week in conjunction with PayPecker is to bring the #ShopTheRunway element into Ghana with a strict business edge that aims to make the brands trend all throughout 2022. Almost each and every item spotted on the runway will be available to buy online in the next couple of weeks.

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