Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 195 If You Like This Article Kindly Give Us A Share! There has been an upside down relationship when it comes to that between designers and fashion show organizers in Africa in comparison to the rest of the world. Where in most scenarios designers, big and small, will pay to gain a slot on the runway, here in Ghana and many other African countries, most designers await their calls, and in some cases payment to exhibit their clothes on the runway. Where international, they await plane tickets and hotel confirmation. If this sound weird, don’t be surprised this is the norm for many African fashion shows. More Articles You Would Love How Women In Burkina Faso Sustain Living Via Cotton Production & Fashion #OOTD: Simple Ways To Always Look Chic By Akosua Vee With the growth of fashion in Africa, the expansion of African print media around the world, and the overtake of social media over print media many shows in Africa are receiving a good amount of coverage that can contribute to designer branding. Buyers from UK, USA and more are in tuned into what they see in the press and social media. Some that specialize in African fashion. The tables are slowly turning, show organizers are no longer desperate to have you exhibit at their show just to fill up entertainment time, it is now becoming a question of your dedication to your branding and business ethics to be present where possible. Across the whole African continent, with the exception of South Africa, most designers only reach out to a clientele base of close friends, people that see a design they like, or people who shop with them based on convenience. There is only a handful of African designers whose branding and popularity are calling upon clients from near and far. Fashion shows are costly business events where people are paid and sometimes entertainers because some designers alone are not exciting enough to pull a crowd. All this is only for designers to sell and promote their designs without contribution. It is only courtesy that some respect and payment is due, as one will do if they were abroad. Organizers need to network together and reframe from paying or even inviting designers for free. Africa is currently at it’s turning point. Fashion show organizers need to grant opportunities to new emerging designers who respect business relations and are making just as great designs as the older generation. Despite what some may think in Africa, the difference between up-and-coming designers and many of the older designers in most cases is just a facebook page away, of which fans can be bought for less than a few dollars. In fact, with the growth of the industry across Africa, now is the worst time for designers to be disobedient with branding. This is not to ignore the notion that fashion show organizers also need to take a fair approach and stop giving free entries to friends and people they wish to befriend whilst over-pricing new designers and non-associates. Find More articles like this By clicking the link or following the menu links Articles/Blog->Articles By Type->Progressive Insights and Advice african fashionafrican fashion designerseventsfashionfashion show organizers Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail More For You Deisngers From Ghana, Ivory Coast, Ethiopia, Senegal & More To Showcase At Switzerland’s... South Africa’s Ekasi Fashion Week 2023 Set To Be Hosted At A Taxi... Here Is How Ghanaian Celebrities Arrived At The EMY Africa Brunch With Hollywood... Nigerian Brand Yahara NGR Presents The Lookbook For It’s Modest ‘RAMADAN 2023’ Collection #OOTD: Shanty Town Actress Ini Edo Serves Relentlessly In Her Jaw Dropping Medlin... Jewish Organizations Reject Kanye West’s Apology “He Needs To Do A Bit More... Pretty Sudanese Lady Goes Instantly Viral After She Puts On Blast Her Makeup... 5 Major Reasons Why Your Hair Is Breaking VIDEO: Fox News Host Jessie Watters Explains Kamala Harris’s $100M Check Is A... #BIKINIBAE: Discover Allie Redmond, The Pretty Damsel So Elegantly Serving Viral Swimwear Looks 2 comments Frederick Chapman October 2, 2013 - 3:27 pm Thanks for inviting me to the facebook group, I love your blog, much better than I thought. I will be in Ghana in November. Keep intouch. Fred Log in to Reply Tiny Mensah October 2, 2013 - 5:17 pm this is so true. thats what happens and then nobody prospers. when ppl are buying gucci they complain. meanwhile they dont pay their fellow ghanaians. asem Log in to Reply You must log in to post a comment.This site uses Akismet to reduce spam. Learn how your comment data is processed.