The Elmina Castle is one of Ghana’s most treasured historical landmarks. The ancient fort was erected by the Portuguese in 1482 as Castelo de São Jorge da Mina, also known as Castelo da Mina or simply Mina, in present-day Elmina, Ghana.
It was the first trading post built on the Gulf of Guinea, and the oldest European building in existence south of the Sahara. It played a pivotal role in the transatlantic slave trade and hold very dear symbolic and emotional sentiments, especially to those of the African diaspora.
Well Atto Tetteh has absorbed that and just as the title of his new collection, he has brought the impactful castle ‘Back To Basics’. The collection sticks to the theme and the young designer produced a host of Summer wear fashion using traditional ‘Adire’ fabrics with a touch of Kente.
Atto Tetteh recently scooped the award for best Menswear Fashion Brand of the year at our just ended FashionGHANA Honors & Awards 2021, and he’s proving his worth with the Back To Basics collection.
According to the designer, the collection was inspired by the fort of which he would regularly visit with his parents as a child. The designer collaborated with NorthProductions for the Fashion Film which was premiered on the night. And below are the campaign images.
Title sponsor- @chivasregal
Special thanks
@northproductiongh
@coffee_session.art
@soaesthetics
@fitzgeraldbassey
@thelotteaccra
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UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled; 
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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