Finally! One of Nigeria’s leading modeling agencies Beth Models, the franchisers for Elite Model Look in Nigeria, have finally switched and launched their own modeling competition Future Face Africa.
Elite Model Look is a borderline racist model competition that has been in existence since 1983 and has not seen one black model scoop its title ever. Many were unaware of this until we exposed it in an article when Cote d’Ivoire hopeful Awa Sanako was set to represent her country in 2014.
“The First Black Model To Win Elite Model Look” A Promise By Awa Sanoko
Beth Models Launches Elite Model Look In Africa
Nevertheless, a renowned Nigerian fashion agency took the franchise under its wing in 2008 and brought to life Africa’s hope and African’s enthusiasm to succeed in the western competition that had shut it’s eyes to black models.
Elite Model Look Nigeria was launched in 2008 with its first-ever winner being Tracy Onyekachukwu. Tracy hailed from Delta State, Nigeria, and was born in Umede.
Tracy Onyekachukwu, Elite Model Look Nigeria 2008
She participated in the first-ever Elite Model Look Nigeria and emerged as the first-ever winner. She then went on to represent Nigeria at the Elite finale in China. In china, she was the favorite at the talent night and was the first African to make it top 15 at the elite competition in 2008.
History In The Nigerian World Of Models
The competition went on further to discover very interesting winners, many of whom made a great name for themselves in Nigeria. The popularity of Elite Model Look Nigeria began to trickle through the continent and other countries began to show interest in the franchise.
The biggest success story for Elite Model Look Nigeria was Mayowa Nicholas, whom many in Africa believe to have won Elite Model Look, but in actual fact, she was a finalist amongst the top 3.
She was then signed to Elite Models in Paris and the rest was history! She walked almost any and every top Western show there was.
Beth Models Turns A New Leaf
However, it seems all this is coming to an and as we are now witnessing a new model competition being pushed by Elohor, founder of Beth Models Africa and Franchiser (possibly former Franchiser) of Elite Model Look Nigeria.
Future Face Africa is a pan African model competition that will hold auditions across the continent of Africa. The advertisement of the program is riddled with past Elite Model Look Nigeria winners and powered by the same sponsors.
There is no rumoured reason as so why the switch, possible the lease run out, or Beth wanted to expand the competition beyond Nigeria? We don’t know as of yet. Despite whatever reason could be behind the change, it definitely is a step in the right direction as we have been hinting the whole while. It is better we host a model search that decided what is beauty by our standards.
Casting Dates
Below are a list of countries where the Future Face will be hosting its castings…
• Senegal – Saturday 25th September
• Cameroon – Saturday 2nd October
• Nigeria – Saturday, 9th October
• Burundi – Tuesday 12th October
• Rwanda – Thurdsay 14th October
• Kenya – Saturday 16th October
• Angola – Saturday 23rd October
• Ghana – Saturday, 30th October
So hopeful models, ensure you clear your calendars and sharpen your walk, because this is going to be a competition of African models all together.
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UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled; 
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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