Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 569 thedailyvox.co.za – International retail giant H&M set up shop in SA recently, with one store opened in Cape Town last month and one in Johannesburg just 3 days ago. But it’s already alienated a lot of potential customers thanks to a mind-boggling exchange on Twitter. When fashion blogger Tlalane Letlhaku commented on Twitter saying that “most, if not all your posters in store have no black models” and to “please work on that to appeal to everyone,” the response was “H&M’s marketing has a major impact and it is essential for us to convey a positive image”. @Tlaly_Branch H&M’s marketing has a major impact and it is essential for us to convey a positive image. 1/4 — hmsouthafrica (@hmsouthafrica) November 2, 2015 More Articles You Would Love Tamara Cherie Dyson @ Mercedes Benz Fashion Week Africa 2014 – Day 1 Cardi B’s Gives Us A Taste Of Her ‘HOT SH*T’ Video & Check Out The Fabulous Looks Inside Granted, this was the first part of a a multi-part response but what followed wasn’t exactly reassuring either. @hmsouthafrica so what you're saying is that black people do not convey this 'positive image' you are trying to portray? — Gaby. (@Gabzee_M) November 5, 2015 People were not pleased, because frankly WTF? Shout out to @hmsouthafrica for blatantly stating that black people do not convey a positive feeling to the public…in a BLACK country ?? — peaches ‘n cream (@theiMPHOster) November 5, 2015 @hmsouthafrica Sooo…. White models convey a positive image & black models dont? Wow — Abelungu banamanga (@Khuze_Elikhulu) November 5, 2015 @Gabzee_M @hmsouthafrica is basically saying Black people are not Good enough for their brand cos black doesn't convey positive vibes. wow! — ❤BaehighNess❤ (@MizzKAYPweddy) November 5, 2015 H&M eventually responded to the criticism – this time in a six-part tweet – saying that it is “a global brand working across all continents within the Northern and Southern Hemisphere,” that “fashion is global and so are our marketing campaigns” and that it has “worked with many models from various ethnic backgrounds in our campaigns” before listing models of various ethnicities who it has worked with. This has to be the fashion equivalent of “but some of my best friends are black”. We already know that the fashion industry has some serious problems when it comes to hiring black models, and it’s high time more brands owned up to that fact and committed to doing something about it – particularly those operating in Africa. The bottom line is this: When someone says that perhaps, when doing business in Africa, one should consider using more black models, the appropriate response is “Yes, you’re right.” H&M has also issued another clarification of its tweets, apologizing as well for any offence caused. H&M regrets the response to a social media message that was recently aired and wishes to clarify the intention. pic.twitter.com/IybEBotudU — hmsouthafrica (@hmsouthafrica) November 5, 2015 Featured image via TheGrio.com – Models at the Harlem’s Fashion Row Spring 2014 show See more Racism & Prejudice Articles Below. 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See More Here https://www.fashionghana.com/shop black modelsblack models racismh&mracism in fashionracist remarksSouth Africawhite modelswhite models are positive Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Nana Tamakloe Founder of FashionGHANA.com and Accra Fashion Week. I'm grateful you visited, I hope you share, subscribe and share your comments or opinions below. More For You #BIKINIBAE: Motherhood Never Looked So Haute; Check Out These Jaw-Dropping Swimwear Looks By... #OOTD: Miss Universe Cameroon’23 Princesse Issie Takes Moan Yesus Amazing ‘ASSIMBA’ Dress For... The 2024 Trending Take Over, The Rich History, The Prideful Culture Of Fulani... Mozambican Designer Mabenna Unveils Her Latest Masterpiece Look Book For The “Melanin” Collection #fGBrideAndGroom: Ghanaian Doctors Dr. Adwoa and Dr. Kobbie Tie The Knot In Stunning... AI Artist Dana K. Booker Explores The Gorgeous African Beauties Of Columbia In... 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