Source: eSports Insider

How Betting Brands Become Fashion Statements

by Abigail Oluwakemi
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Regardless of how one feels about the industry of fashion, there is no denying that what is worn goes a long way in defining how others respond. There is a reason that buckling trends or outlandish outfits are known to make a statement through brands like Betway online sports betting. Attire says a whole lot, from either letting the world know one means business, or even subconsciously signaling weaknesses and flaws.

As expected, fashion plays a significant role in the world of gambling. In football, eight premier clubs feature gambling companies on the front of jerseys including Burnley, Fulham, Newcastle, West Ham, Crystal Palace, Leeds, Wolves, and Southhampton.

The History of Betting Fashion In Football

Major League Soccer became one of the first leagues several years ago to legally allow for the selling of jersey sponsorship and stadium naming rights to companies belong to the spirits and football industries such as Betway. In addition to allowing sponsorships of the sot to be presented on the front of sports jerseys, they began selling sponsorships on the sleeves beginning next season. Teams were also granted the rights to advertising and betting companies during broadcasts, within stadiums, and have in-stadium betting. However, such rights were subjected to individual state laws.

A Call To Ban Betting Brands

Last year, a committee for the House of Lords recommended that operators of gambling organizations like Betway online sports betting should no longer be allowed to advertise on the shirts of teams belonging to major sports brands or any other part of their fashion lineup from 2023 onward. The government launched a review of these laws with calls for evidence ending on March 31 of this year. Consequently, clubs are due to receive a critical update regarding the findings around gambling addiction and shirt sponsorship. If gambling sponsorship were to be suddenly removed, Rick Parry, the Chairman of the EFL, warned of catastrophic impact to the finances of sports teams as it is a significant source of income that represents at least £40m.

“It would be potentially catastrophic if it came in overnight. It would create major difficulties. Phased in over time, frankly clubs would need to find a way to adapt. If any changes were to come in quickly, major problems would arise.” – Rick Parry

The Dangers of Regulation

In the United Kingdom, gambling advertising through programs like Betway online sports betting already has strict measures in place to decrease the exposure of adverts and their appeal to younger audiences. However, this hasn’t stopped father and son duos witnessing more than 50% of all Premier League club shirts and sponsors on Saturday afternoons during the following season’s campaign. This reignited concerns amongst the exposure.

Many gambling organizations like Betway online sports betting have established long-term deals with football companies. The clubs rely on the sponsorships to maintain status, fight for titles, and challenge transfer windows. Remaining afloat in the top leagues is serious business with these deals critical to both their financial and business success.

Betting companies are singlehandedly responsible for the rise of football jersey sponsorship. These deals are worth nearly £70 million in value alone. Jersey sponsorship often goes bread and butter with stadium sponsorship as seen with Man City and Leicaster. But by sponsorship in shirts alone, nearly 20 clubs are due to earn new records totaling to as high as £350 million, a staggering 10% increase from the previous year.

The rules provided by the overseeing bodies of the Gaming Commission are still flawed as the majority of young viewers are exposed to the various logos and brands for the entire 90 minutes of matches as seen with Betway online sports betting. Those who reject such claims would suggest that simply observing a logo is not the same as witnessing a full-fledged advertisement designed to entice people to start gambling.

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