Creative South African-based photographer Justin Dingwall recently published a set of ingenious images belonging to an editorial titled ‘ROUTED’. The striking model used Faith Sindie from Fabulous models did the editorial much justice, what also captivated our attention was the combined artwork done by Justin and art designer ROMANHANDT with the utilization of the Ghana-Must-Go fabrics.
ROUTED BY Justin Dingwall
The ‘ROUTED’ editorial images published by Justin Dingwall on his instagram were accompanied by text that helped magnify the essence of the editorial, shedding great light and attribute to the theme of the shots. Routed looks at an undecided collective at a crossroads, which is suddenly is forced tochange their plans and direction in a course of travel.
It is hard to believe that Justin would be unaware of the history of the Ghana-Must-Go bags, as once upon a time over 1 million Ghanaian immigrants were suddenly kicked out of Nigeria. With very little funds, many travelled back using a type of matted woven nylon zipped tote bags, used by the migrants to move their belongings, which got the moniker “Ghana Must Go” during the migration.
Justin Dingwall Speaks To Ghanaian Migrants Of The 70s In Nigeria
The text by Justin Dingwall in his rerouted caption feels somewhat of an ode to the stranded Ghanaian immigrants of the 70s who had to suddenly flee Nigeria. We can’t confirm this is the basis of the shoot, but if so, it is ingenious, and if not it is ingenious. Read the text and see the shots below.
“Rerouted” a collaboration between artist @justin_dingwall and @roman_handt photographed on @kodakprofessional_europe
This is where we find ourselves, we are in the moment of being rerouted.
We face a choice for a different path, a new course, an unfamiliar way to get to our destination. We had plans, our journeys mapped out, until we were unexpectedly forced to change direction.
This art series is a commentary on our current situation, and the unexpected roads we must navigate. It focuses on travel, and how restrictions on our movement affects every aspect of our lives. From visiting loved ones, going to and from work, and many other activities, travel forms a predominant part of life. Without it, we experience separation and loneliness, financial loss, retrogression… society just stops.
Voyaging is largely how society progresses, as humans explore, learn, and find new pathways and livelihoods. We cannot move forward without travel.
By foregrounding representations of movement – in the imagery of bicycles, motorbikes, and planes, this series investigates feelings about freedom of movement.
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Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.

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All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
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African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!

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