Boiling down from 300 plus applications to 36 attendees at the casting, to 24 contestants, down to 5 finalists, one Ghanaian lady by the name of Innocentia Atsu walked away with the face of Accra Fashion Week 2021 title on the 12th of December closing the fashion week with a long walk and Strutted around the eagle monument in ‘Ghana Dubai’ where the last day of the fashion week was held.
Innocentia Atsu is a 20-year-old Ghanaian young aspiring model who was born in the capital of Ghana’s Volta Region Ho. According to her, she joined the Face of Accra Fashion Week 2021, because, in her hometown prior to modeling, she had only ever heard of Accra Fashion Week amongst other fashion activities in the nation.
She has followed the fashion event ever since she had aspirations to be a model from the age of 16 and has seen the doors and waves that had been paved for other winners ahead of her. Specifically speaking Grace Quaye, who currently fronts the website for London Fashion Week.
The competition saw the models engage in various activities from catwalk training, to public voting and photoshoots, prior to the final day, where they modeled in two rounds. The first round saw them stretch their legs in t-shirts by the event’s titled sponsor, PayPecker. The second round saw them do the same in swimwear by the new fashion brand Mikoko Deluxe.
The 3rd time the girls were called out the top 5 were mentioned and Innocentia Atsu was named the winner, with her first runners-up Naana, and 2nd Runners up Mary.
According to the organization, there couldn’t have been a better selection. Judges on the night were Titus Doku of ‘The Models Watch’ and CEO of SmockyWorld Gertrude Kunde-Kwallinjam, who scored were tallied with voting scores and punctuality of the contestants.
Despite being second in votes, she was not second in the judges eyes. According to Titus, a judge on the panel “I have seen many unique faces since my time as a stylist in Ghana but there is something about Innocentia, I don’t think it will be long before she becomes an international star.”
Innocentia who currently lives alone and takes care of her little sister in a one-bedroom flat decided to put her all into the show. She trained day and nights prior to the show all whilst doing minor jobs for some of the fashion brands to maintain her livelihood and take care of her sister.
According to CEO of Accra Fashion Week, Nana Tamakloe “Innocentia is by far very well deserving of the title, but so are many of the others, what you do with it is what proves your worth. However, I would say we’ve not have a winner put in as much dedication to winning the way she did. There is definitely a passion for modeling in her and I think it’s something that the world needs to tap into.”
To date Innocentia is the 5th Face of Accra Fashion Week, scooping the title on the 5th anniversary of the show. The event was broadcast live on Homebase TV and has made its mark as the nation’s Prominent show. Innocentia during the fashion week, also strutted for top brands such as Germany’s Impari Moda, Mikoko Deluxe, Canada’s Nykwale, and much more.
She is already scheduled to shoot with top photographers such as Sharon O Photographer, Blak Eye photography, and is billed to rock Fashion Connect Africa 2021. Keep an eye out for this upcoming talent.
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UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled;
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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