Nigeria will host the Africa Fashion reception in Abuja from July 3-5, following the consideration of its bid by the World Fashion Organisation ahead of five other African nations; South Africa, Kenya, Senegal, Ivory Coast and Uganda.
The decision was made in Paris last year. Nigeria is a member of the 115 nations that constitute the World Fashion Organisation. It became a member of the body five years ago.
The hosting will also pave the way for the World Fashion Organisation in its desire to establish a garment industry, in addition to a University of Fashion in Nigeria.
Forty African countries will participate at the event to celebrate the cultural diversity with the theme “Africa is the New Inspiration of Global Capital”. Only one top designer will be selected to represent each of the participating African countries.
President Goodluck Jonathan will declare the event open.
The Africa Fashion Reception is three days of fashion shows and exhibition for fashion designers and accessory producers from all over the continent.
Minister of Tourism, Culture and National Orientation Chief Edem Duke said the award of the hosting rights to Nigeria was an increasing recognition of the country as leading exponent of fashion in Africa. Duke said that Nigerian designers are redefining fashion globally as their works are now seen in some of the most luxurious stores across the world.
He said many Africans in Diaspora look to West Africa, particularly Nigeria to identify the type of fashion that is native to them. A top designer Lexy Mojo Eyes said the event will reinforce Nigeria’s position as the leader in fashion industry in Africa. The event will be organised by Branzuk Gold Limited which is the franchise holder in the country.