Ghanaian fashion brand SmockyWorld just proved to the world, not all fashion businesses were desecrated by the coronavirus pandemic as they opened their new Flagship store in the capital of the northern region of Ghana, Tamale, right on top of UMB Bank. SmockyWorld is an outstanding fashion brand founded by multiple award-winning entrepreneurs Gertrude Kunde-Kwallinjam.
A Ghanaian smock is a term commonly used for a plaid shirt that is similar to the dashiki, worn by men in Ghana. However, the smock is also a term used for fabric made of hand-loomed strips popularly called Strip Cloths. They are made of a mixture of dyed and undyed cotton loom and are originally from the northern part of Ghana and other parts of West Africa.
This fabric is as the central definition of the SmockyWorld brand as it continues to create contemporary fashion with the said unique fabric coined by craftsmen from the North. Many brands have pushed the edge with the Smock fabric, although none of them have been able to carry the mantle as far as SmockyWorld.
According to Gertrude, the northern market is already choked with duplicates and imitations of their brand. Gertrude’s business aesthetics has however blessed her brand SmockyWorld with the ability to cross-city and national borders.
To Gertrude, the Smock is just an alternative to the Kente, or another fabric simply used for fashion “The Smock is not just an ordinary fabric, it’s authentic, durable and has existed for years reason it’s has a historic background to it.” She continues to explain why the fabric is prevalent in every SmockyWorld outfit “Each smock design tells a story about the north and the people. It’s woven by the villagers and so it’s a means to give back to society by patronizing them to enhance their livelihoods.”
Despite having a showroom already in Tamale, the organization felt it was time to open a new space in Tamale with an ultra-modern showroom in the center of town. The launch of their new shop was celebrated with close clients, staff and relatives. See the images below.
Read More Like This On
UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled;
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
Follow us on Instagram @FashionGHANA_com | Twitter: @fashionGHANA | Facebook: Fashionghana.com
To Submit stories Email: [email protected] or HashTag #FashionGHANA