Halima Aden and female-founded AI tech company Anywear teamed up to create a collection of matching face coverings, hijabs, and turbans.
Anywear launched the Banding Together Project, a line of headbands made with buttons for healthcare workers, in partnership with Allure. Aden’s particular set retails for $45 and comes with a hijab and a face covering that was designed with a built-in extender to clasp comfortably behind the head, according to the product description.
The company Aden teamed up with was founded by Emily Shippee, a New York City-based journalist, and Adi-Lee Cohen, a former product and design company owner in Israel. Shippee told Insider via email that the collaboration with the model was an obvious thought for the brand.
“When the pandemic first started, Halima had posted on her Instagram how she used to work in the hospital cleaning and her support and admiration of all frontline workers. A main pillar of our startup and values is inclusivity,” Shippee stated. “Halima having formerly worked in a hospital and her platform and values made the collaboration a no-brainer.”
For every set sold, another will be donated to hospitals in need.
Each face cover, hijab, and turban is made from organic fabrics, and they are machine-washable and reusable. The face masks with the buttons are also available to purchase on their own for $40.
Aden worked at the St. Cloud Minnesota hospital cleaning patients’ rooms even after her modeling career took off, which is why this collaboration was so important to her.
“As many hijab-wearing women are working at healthcare facilities, I wanted to make sure they have a comfortable option for wearing a mask while keeping their hair covered. It can also get hot running around at the pace healthcare employees are right now, so a breathable fabric was a must,” Aden said in a statement shared with Insider.
The hijab and turban sets are both available in seven different colors.
“I really wanted the pieces to give a feeling of tranquility and calm, so I went with soft shades that bring a feeling of peace,” Aden said.
She added: “Like everyone, my livelihood has been turned upside down. I just keep reminding myself [of] something that my mom always says: ‘Hard times don’t last, but strong people do.'”