This Innovative Online African Fashion Boutique Allows You To Buy Clothes Off The Runway

by Nana Tamakloe
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It’s the fastest growing fashion event in Africa. In less than two years it was ranked amongst the top 10 fashion events on the whole continent, and according alexa.com, it is the highest ranked event in all of Africa. We are talking of Accra Fashion Week.



The event has managed to host the largest number designers across the world in Africa showcasing beautiful designs from allover the globe. Organisers of Accra Fashion Week decided admiration of African fashion is not enough. Admiration of African prints is not enough.

It is high time we start alternating that desire to support our own from just the concept of African fashion to the actual brands on the ground.

This led to the team launching the #ShopTheRunway online boutique that allows anyone with a credit, debit or master card to buy ready to wear items they spotted on the runway in an instant. The boutique ranges from evening gowns to hats to accessories and more. And as in the range of designer clothes there are some very affordable items by ready to wear designers and well as some pricey good by couture brands.

Gloria Garments Mandarin Collar Skater Dress

The website also allows you to purchase your goods with general sizes or select customized sizes according to your preference.

https://www.accrafashionweek.org/product/mish-mega-long-sleeve-shirt-with-print-shoulder-details-trousers/

Organisers claim the shop the runway innitiative was launched 1 year ago, however, they needed time to enhance the features as well as tutor the runway designers to prep for supreme finishing and handling of international clients.

https://www.accrafashionweek.org/product/soraya-da-piedade-mandarin-neckline-ball-gown/

One can select clothes be visiting their favourite designers shop or by filtering the type of garments they are seeking. To visit the online African fashion boutique click here.

The next Accra Fashion Week is schedule to take place from 25th-30th March 2020. However the last event has already given us enough beautiful items to boost our wardrobes with.


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