Ghanaian fashion based brand Atto Tetteh just published their fashion film of their latest collection S THEOREM featuring Sister Derby and KiDi. The brand was founded by Creative Director of the company, George Tetteh, and it aims to compete in the global menswear market with their high-quality clothing designs that have been inspired by local African culture.
According to the brand, The fashion film tells a story of a little boy who scores zero in an algebra test and out of his sadness, he makes a beautiful mascot with his AKOKOTI.
From this is the analysis of where the S THEOREM is born, which states that everyone is special and unique and in a good and encouraging social environment, we will thrive and make a positive impact.
The fashion Film sees Ghana’s popular musicians and fashionista’s Sister Derby and KiDi rocking the clothes on all types of stylish poses. Atto Tetteh composes a very regal urban-inspired collection with a touch of military inspiration. The collection embodies his signature style use of bland colors and according to the Essence of the S Theorem is heavily embodied with school uniform influence. See it below and the credit further down.
Director : @mr_atto
Creative Director: @thecornisians
Cast : @sisterdeborah borah @kidimusic
Production crew: @Kofi.picasso @chrysalisphotography_gh @kobbyspicephotos
Editor(s): @kofi.picasso @dir_bra_eduaba
Production Assistant: @badmouth.kwame
Music : @thecornisians
Styling : @mausfeed
Studio : @aharastudios
Woven fabric: @agbeytextiles
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