Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 223 Earlier in 2018, the Swedish fashion brand H&M, received a lot of flak for having posted the image of a black child dressed in a green hoodie captioned, “Coolest monkey in the jungle”. It received many backlashes even from celebrities like LeBron James and Diddy. In South Africa, the Economic Freedom Fighters, a revolutionary socialist political party, caused widespread protests, which led to the destruction of some H&M stores in the country. Later in January, H&M found itself embroiled in another controversy when it released a collection of socks featuring the word, “Allah” on it. Due to such racistic products, the brand was soon tagged as “culturally insensitive”. In order to avoid more such blunders, the brand has partnered with a South African marketing firm named Ahmed Kathrada Foundations (AKF). The director of the organisation, Neeshan Bolton, announced the collaboration earlier this week. Neeshan told The Citizen, “They (H&M) admitted they were wrong and are trying to understand how to undo their mistake. Part of that engagement was because of the EFF demonstration. We had planned a demonstration after the EFF launched their protest, we could not proceed because we couldn’t match their scale.” More Articles You Would Love See Images Of Beautiful African Women That Served Viral Bride Squad Goals Master P & Baron Davis Buying Reebok, Time To Make It Black Owned!! Further told Teen Vogue, “The H&M global human resources head and the transformation officer arrived in the country and agreed to work with the Institute of Justice and Reconciliation in Cape Town, and ensure that the South African management team and staff fully understand the complexity of race relations and racism in the country. We are mindful that had the EFF not done what they did, H&M would never have agreed to meet with the ARNSA.” Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail olu Fashion Blogger, Event's Manager and Pr Consultant, I am Bashiru More For You #BIKINIBAE: Motherhood Never Looked So Haute; Check Out These Jaw-Dropping Swimwear Looks By... #OOTD: Miss Universe Cameroon’23 Princesse Issie Takes Moan Yesus Amazing ‘ASSIMBA’ Dress For... The 2024 Trending Take Over, The Rich History, The Prideful Culture Of Fulani... Mozambican Designer Mabenna Unveils Her Latest Masterpiece Look Book For The “Melanin” Collection #fGBrideAndGroom: Ghanaian Doctors Dr. Adwoa and Dr. Kobbie Tie The Knot In Stunning... AI Artist Dana K. Booker Explores The Gorgeous African Beauties Of Columbia In... Nigeria’s Lady Maker Launches The Stunning Look Book For Her Waste To Wonder... Cameroonian UFC champion Francis Ngannou’s 15 Month Old Son Dies #fGSTYLE: Tips On How To Color Code With Your Lover; The African Way #OOTD: Simply Tacha Is Goes Beyond Fierce In Her Medlin Boss Red Fringed... Leave a Comment Cancel ReplyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.