Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 145 With the rise of new luxury brands such as Mikoko Deluxe, Red Cotton Boutique, Diamond Couture and more, older luxury brands may just be getting their breakthrough. Birimian, the first operational investment firm dedicated to connecting African luxury and heritage fashion brands with international investors, has launched to accelerate the international emergence of African creators and designer brands. Founded by an all-female executive team, Birimian is led by Laureen Kouassi-Olsson, a seasoned executive in the African financial services and private equity industries, alongside Michelle Kathryn Essomé, the former chief executive officer of the African Private Equity and Venture Capital Association, who will be the chief financial officer and head of investor relations. Birimian will address the challenges associated with capital, production and international distribution faced by African designers, explained the investment firm in a statement, while establishing an “ecosystem of experts and professionals who specialise in value creation for independent labels and international brands”. More Articles You Would Love Ghana’s Vastie’s Eye Wear Presents Their Amazing Stunners For 2017 With These Hot Ghanaian Beauties Curvy Beauty Brand Owner And Style Influencer Tracy Is A Killer In African Print, See Her Top 10 Looks The first brands to join its portfolio are women’s apparel and accessories brand Christie Brown from Ghana, which has been worn by Beyonce and Alicia Keys, Loza Maléombho from the Ivory Coast that bridges traditional African aesthetics and contemporary fashion, womenswear brand Simone et Élise also from the Ivory Coast, and Belgium-based bag brand, Yeba. New investment firm Birimian places spotlight on African luxury fashion Birimian said that it will focus on providing long-term financing of brands in the company’s portfolio, investing between 30,000 and 3 million US dollars in brands and creative enterprises at incubation, acceleration and growth levels. Alongside financing, brand consultation and coaching will be offered to ensure business processes and brand identity are in line with each designer’s goals, as well as strengthening of internal control and financial planning processes, and production and distribution capacity through strategic partnerships. Birimian will implement expansion plans ensuring sustainable growth, both regionally and internationally, with investors tied in for a minimum of five years to ensure long-term support for partner brands, as well as international exposure for creative companies by optimizing the use of digital channels. See more of Christie Brown’s work below. Here Are All The Looks From The Fall/Winter Collection By Ghanaian Fashion Brand Christie Brown Source: Full story fashionunited.uk Read More Like This On Ghana Celebrity Watch UPCOMING PRIORITY EVENTS! VIEW ALL EVENTS To Submit stories Email: [email protected] or HashTag #FashionGHANA Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail Nana Tamakloe Founder of FashionGHANA.com and Accra Fashion Week. I'm grateful you visited, I hope you share, subscribe and share your comments or opinions below. More For You #fGSTYLE: From The Church To The Lounge; Treat Your Sundays With These Trendy... #OOTD: Queen Of Afrobeats Yemi Alade Proves She’s Still The Queen Of African... #BeautyOfTheWeek: Check Out Stunning Images Of SA’s Vitiligo Super Star Yolanda Monyai From... VIDEOS: Tunis Fashion Week 2024 Ended With A Bang, Watch Snippets & See... “There Is A Risk Europe Could Die” Macron Speaks Shortly After Losing Control... PICS: “A Bald Woman Knows Her Kingdom” Gorgeous Top African Model Ayen Monica... #OOTD: Rutie B Hits Us With A Perfectly Stylish ‘Break-Out-The-Norm’ Top & Down... Nigerian Designer Uduak & Asiko Artist Recreate Yoruba Mythology & Gods in Stunning... Trashy Rap Star ‘Megan The Stallion’ Is Being Sued By Her Camera For... #OOTD: Nigeria’s Prudential Atelier Shakes Up The Internet With This Astonishing Wedding Guest... Leave a Comment Cancel ReplyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.