Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 3.7K Beyoncé and Adidas have reportedly mutually parted ways According to the Hollywood Reporter, the alleged split comes nearly two months after the “Renaissance” singer’s Ivy Park clothing line sales plummeted 50 percent, bringing in just $40 million in 2022 compared to $93 million in 2021. “In five of the last six Ivy Park releases, roughly half of the merchandise that was produced went unsold,” the outlet reported, adding that the clothing and sneaker line was “losing money for Adidas.” Ivy Park was originally launched by Beyonce with Topshop in 2016. However, in 2018, the singer acquired 100 percent of the brand from British billionaire Philip Green’s company after he faced allegations of sexual harassment, bullying, and racism. More Articles You Would Love #LFDW: Iconic Invanity, Kinabuti, Grey & Dyzn @ Lagos Fashion And Design Week 2015, Day 3 #BIKINIBAE: Here Are Amazing Swimwear Outfits To Try Served By Savannah Perkins The superstar later teamed up with Adidas the following year to launch an inclusive unisex line that catered to both men and women. “This new line is fun and lends itself to creativity, the ultimate power,” the 32-time Grammy winner told Elle magazine in January 2020. “I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift.” “I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.” Beyoncé unveiled her latest Ivy Park drop — dubbed Park Trail — back in January. The collection featured bright orange, blue, and camouflage pieces for kids, men, and women. The singer also tapped rapper Ice Spice to appear in the line’s campaign. The reports of the split emerge shortly before the ‘Cuff It’ singer is gearing up to kick off her highly anticipated “Renaissance World Tour” in May. Read More Like This On Outside Africa Celebrity Watch UPCOMING TOP EVENTS! VIEW ALL EVENTS AFRICAS BIGGEST FASHION WEEK IS HERE!Click Here To Submit stories Email: [email protected] or HashTag #FashionGHANA Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail FashionGHANA Admin FashionGHANA.com is a Fashion PR Company, Events planning & management team as well as Africa's leading Fashion Media House. Get Intouch with us and let's see how we can help you grow. info@FashionGHANAcom More For You VIDEO: Office Of Diaspora Affairs Spend Ghanaian Tax Dollars To Give Kai Cenat... VIDEO: Burna Boy’s Fashion Stylist Tries To Stop Him From Throwing His Expensive... VIDEO: Watch Naomi Campbell Unveil Her Tap Dancing Talent on Jimmy Fallon Tonight. Aya Nakamura & Ayra Starr Get Extra Trashy In New Song ‘Hypé’ “I Don’t Make Fun Of Africans, Stop The Black Hatred Narrative” Meek Mill... PICS: Ghanaian Influencers Breathe Life Into Kente Cloth With Striking Editorials For 67th... PICS: 41y/o Black Panther Star Lupita N’yongo Ditches Black Love For Some Canadian... VIDEO: Omah Lay Lady, Jessica Does A Tell-All Interview On How Her BF... Black Sherif Hits The Runway Again And Gives Clout To Off White’s New... VIDEO: “They Are Sueing Me For $250 Million Dollars” Kanye Rants About How... Leave a Comment Cancel ReplyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.