Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail 3.6K If You Like This Article Kindly Give Us A Share! Beyoncé and Adidas have reportedly mutually parted ways According to the Hollywood Reporter, the alleged split comes nearly two months after the “Renaissance” singer’s Ivy Park clothing line sales plummeted 50 percent, bringing in just $40 million in 2022 compared to $93 million in 2021. “In five of the last six Ivy Park releases, roughly half of the merchandise that was produced went unsold,” the outlet reported, adding that the clothing and sneaker line was “losing money for Adidas.” Ivy Park was originally launched by Beyonce with Topshop in 2016. However, in 2018, the singer acquired 100 percent of the brand from British billionaire Philip Green’s company after he faced allegations of sexual harassment, bullying, and racism. More Articles You Would Love VIDEO: Ameyo / Vlisco Show @ Glitz Africa Fashion Week 2013 Day 3 – Accra, Ghana SKIN PROBLEMS? See The Wonders Of Make Up! Interesting Before & After Images! The superstar later teamed up with Adidas the following year to launch an inclusive unisex line that catered to both men and women. “This new line is fun and lends itself to creativity, the ultimate power,” the 32-time Grammy winner told Elle magazine in January 2020. “I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift.” “I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.” Beyoncé unveiled her latest Ivy Park drop — dubbed Park Trail — back in January. The collection featured bright orange, blue, and camouflage pieces for kids, men, and women. The singer also tapped rapper Ice Spice to appear in the line’s campaign. The reports of the split emerge shortly before the ‘Cuff It’ singer is gearing up to kick off her highly anticipated “Renaissance World Tour” in May. Read More Like This On Outside Africa Celebrity Watch UPCOMING TOP EVENTS! VIEW ALL EVENTSAFRICAS BIGGEST FASHION WEEK IS HERE!Click Here To Submit stories Email: [email protected] or HashTag #FashionGHANA Share FacebookTwitterPinterestLinkedinWhatsappTelegramEmail FashionGHANA Admin FashionGHANA.com is a Fashion PR Company, Events planning & management team as well as Africa's leading Fashion Media House. Get Intouch with us and let's see how we can help you grow. [email protected] More For You GAP Clothing Goes After Kanye West For Breach Of Contract & Files $2Million... VIDEO: Micheal Blackson Share’s The Progress Of Students In His Ghanaian Based School Zari Finally Calls It Quits With After Watching Platnumz Interaction With Fantana In... Nigerians At The AMVCA 2023 School The MET GALA On What A Red... Here Are Some Amazing Outfits From ‘Young, Famous & African’ Season 2 &... PICS: Rihanna Goes Instantly Viral After Publishing New Explicit Baby Bump Shoot Beyonce Takes On London In A Fabulous Corporate Style Ahead Of Her Renaissance... #OOTD: Actress Jackie Appiah Steals The Show At The AMVCA 2023 Cultural Day Mona’s FBI-Arrest For ‘ROMANCE SCAM’ Is A Threat To African Women & A... Rihanna & A$AP Rocky Name Their After Child ‘WU-TANG Leader RZA, & Only... Leave a Comment Cancel ReplyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.