Pounding fufu, a symbol of Ghanaian culture and its traditional life. The process of making the Ghanaian delicacy in its purest form from cassava plants.
There is no activity on the planet that indicates one is Ghanaian more than ‘pounding fufu’. So when we take 2 of Ghana’s most prominent and beautiful faces of tourism and put them in an image to pound fufu it is set to go viral.
PS: We are fully aware there are other meals they could be making with those tools asides fufu, but fufu is so commonly known and aligned with the wooden bowl and pestle.
Hamamat’s Worthiness
Hamamat is definitely one of the nation’s unofficial tourism ambassadors. Her highlight of Ghanaian culture in her earlier days opened the wider world to what living in various parts of Ghana is like.
She worked hard and introduce many to our foods, lifestyles, cities, urban locations, markets and rural areas in various videos and pictures via instagram. And from her hard work, she has obtained almost 1 million followers to date.
And not to mention, she is one hell of a style influencer as covered in our last post below.
#STYLEGIRL: Hamamat Serves Haute Legs In Her New Remarkable Kaftan Fish Net Leggings Look
Lioness Of Africa
Wiyaala on the other hand is an amazing songstress from northern Ghana. A Ghanaian Afro-pop singer-songwriter who sings in her native language Sissala and Waala dialects and English, often combining all three languages within her songs. Wiyaala means “the doer” in the Sissala dialect.
Her unique approach to world and alternative music has scored her an amazing international audience, seeing her getting tonnes of bookings in foreign and European festivals.
Wiyaala & Hamamat Show Culture
Seeing the two together is definitely something the world needs more of. These two individuals single-handedly have probably done more for Ghana tourism than our limited government has.
Unfortunately, we were only served with one picture of the ladies together, but it’s worth it. See it below or on our instagram.
UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled; 
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
world.
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
Uyo Fashion Week 2022 & SME Bazaar and Fair is a week long event that brings together elements of education, entertainment, and capacity building, using fashion as the driver. The event is designed as a campus style hub that will house a fashion show, masterclasses, skills acquisition, an experience center, and an SME Bazaar. The theme for this years event is Creativity.
DIRECTION COLLECTION: OUT NOW!
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