About a month ago, I discovered a blogger on instagram with 100,000 and a little over likes. Now this is no surprise, however what was surprising was he had only 9 pictures in the space of a few days. I fell back on the assumption that maybe hes very popular on another social media platform that drove his fans to his IG. Unfortunately that wasn’t the case as his following was low.
I then assumed maybe he has a very active website with a lot of traffic, so we checked the stats and that was even less impressive. So low it wasn’t recognized on websiteoutlook.com. It became obvious he had bought his following.
I assumed it was like facebook where one could easily buy likes through some dodgy third party hackers. To my surprise that is not the case, and through various sources I was eventually enlightened on how you unpopular celebrities randomly become popular as shared below.
Instagram hasn’t got as many loop holes as facebook to entertain hackers and false accounts, everything is right there for you to see, so are the followers real, yes! Are the likes real? Yes, so fair game right….No! You see here is how it works.
You have a few youngsters who have a lot of time to waste. They would usually create a facebook page either emulating some sort of celebrity, or even better a porn star, or a page that features a lot of half naked women.
Because nothing drives popularity quicker than that, after liking lots of people, whom will usually like a pretty girl back in return and building up the following to numbers in 1000s, guest what? The page is ready to sell. Once it’s sold, they simply unfollow all those they followed, delete all the pics, and then hand over the account for some cash to the celebrity or media platform who can now start publishing their pics onto the page.
So the followers real, the likes real, and it look fabulous to upload the pictures and have so many random people appreciate. So it’s all great right? Not really for the people who pay such celebrities and media platforms to advertise their products, events and services. For those people, who think maybe their advertisement is reaching out to a valuable source of followers within a certain region, your money is going down the drain.
And those people are the main reason we write this article. Back in the days, the old fashionghana will name drop, but that’s not relevant. Instead, just be more cautious and weary how you advertise! We almost ended up advertising on a page, until we checked the followers and saw a whole bunch of followers from India.
So next time you are really trying to get some feedback from that girl who never replies, and even if she doesn’t you never get to here her voice, well atleast now you know why. Either its a page builder, or maybe you really aren’t worth her time.
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