If one doesn’t know about Lauren Haute Couture, then you are fairly removed from the current African fashion industry as a whole. The Lauren haute couture brand, founded by Lauren Ama Bartels is Ghana’s award-winning best red carpet designer for 2021.
The brand that scooped the title at the just ended FashionGHANA Honors & Awards 2021 has been in the circuit for some time consistently serving some of the nation’s top female diplomats and celebrities. Lauren has made a name for herself producing couture garments, but every now and then teases her followers with jaw-dropping ready-to-wear pieces on her gram on mannequins.
But running the female segment of the fashion industry was not the end-all for the young revolutionary designer, now she’s coming for the men also. Most female-orientated brands that cross over to unisex usually execute the process slowly. They might share one or two outfits they made by a client here and there. Usually on the same platforms letting their clients know such services are available. But not Lauren!!!
Lauren announced the launch of Lauren Man roughly about a month ago and then wasted no time bombarding the internet with these very necessary campaign images. Men always complain women don’t know what to get them for gifts, well get ready to shock them this Christmas. Check out the campaign images and looks from Lauren Haute Couture’s menswear line.
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UPCOMING TOP EVENTS!
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
As we embark on another year of celebrating African culture, our theme for 2022 is “Afrofuturism.” This term was created to explore the developing intersection of cultural aesthetic, philosophy of science, and philosophy of history as it relates to the African Diaspora. During this year’s events, Afrochella will bring “Afrofuturism” to life through fashion, food, art and music. In 2019, the African Diaspora returned home to the continent for the “Year of Return.” This year, we will explore the endless possibilities of what “Afrofuturism” could look like in 2022 and beyond.
Afro Nation is a brand new music festival, offering a lineup packed with talent from the worlds of Afrobeats, hip hop, R&B and dancehall
Afro Nation will bring together the best artists in afrobeats, hip hop, r&b, dancehall and bashment. Expect world-class programming of live performances and DJs.
#AfroNation is an all-inclusive music and arts festival meant to celebrate and eulogize African culture across various continents, not just Africa.
DIRECTION COLLECTION: OUT NOW!
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