It was a magical moment at Accra Fashion Week, with a host of events from art and photography galleries, to seminars, to a host of runway shows and more.
The runway shows featured designers from across the African continent and beyond with established brands and brands that were just ready to break into the mainstream.
one new fashion brand which goes by the name of The Nation Association made its debut at the 2022 edition of Accra Fashion Week earlier this month.
Despite the brand being new to the world of fashion, its creator isn’t. The Nation Association is founded by Ahmad Moharam Edriss, a Ghana-based Lebanese designer who has been the creative mind behind Ahmad Edriss, a couture-end high fashion label responsible for clothing Lebanese most renowned celebrities.
Endeavoring into casual wear was a new step for Ahmed, but he courageously took the step believing there was no better platform to launch the outfits other than Accra Fashion Week.
Personally invited to his debut was the Lebanese Ambassador to Ghana, Maher Kheir. Maher Kheir has played an extremely pivotal role in establishing joint collaborations between the Ghanaian and Lebanese Legislatures to deepen the democratic relations between Lebanon and Ghana.
His relentless consistent efforts have definitely altered and strengthened the relationships between the two countries.
Extremely proud of Ahmed’s ‘The Nation Association’s collection, Maher didn’t hesitate to join him during his finale, making a strong statement of support for the new brand. See the images below.
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UPCOMING TOP EVENTS!
Volta Fashion Week, Awards and Honors will be happening this year from 10th-12th February at the serene Holy Trinity Spa and Hotel in the Volta region Of Ghana. Having an array of spectacular designers from both Ghana and other parts of Africa showcasing. This year’s event is fused with a special massage package for VIP guests. Ticket cost ranges from 50 cedis for students, 100 cedis single, 150 cedis double, 1000 cedis VIP and 1500 cedis for VVIP.
The International Fashion Festival in Togo (FIMO 228) has established itself for nine years now as a benchmark fashion event that promotes the talents of designers from all over the world. Like every fashion event, FIMO 228 reflects the art in fashion and all the cultures of the countries represented by the designers present. Presently on the FIMO 228, creators, models, photographers, journalists, national and international media. But it does not stop there. Each year, FIMO228 is part of a logic of commitment to solving the problems of our society. Thus, the 10th edition of FIMO 228 has the social theme “Fashion is committed to protecting the environment” and the artistic theme “Féérie”. Now the dice for the 10th has been rolled;
All-African Leather Fair (AALF): the trade show organizing by The Ethiopian Leather Industries Association
(ELIA) from the first edition in 2008 up to 12th successfully. AALF brings together tanners, footwear and
other leather goods manufacturers, in addition of equipment and technology suppliers, chemical and
inputs suppliers, manpower training institutions, trade promotion organizations, etc from all over the
African companies and organizations are expected to constitute the largest attendance. The Fair is a
specialized one designed to promote the African leather industry and to enable it create an interface with
its partners within the continent and around the world. There is side events included occurring parallel
with the show Panel discussion, Fashion show, Fashion Zone, Leather Talent show.
Due to the Global market situation and the pandemic impact the leather sector in Ethiopia and Africa at
large heavily affected. It is expected that the upcoming AALF trade fair will play its role in motivating the
sector in market expansion, facilitating inter Africa business relation .Investment Attraction, Technology
transfer and etc… To motivate the sector The government starts school shoe and bag project under the
initiation the manufacturing sector “Let Ethiopia produce “ “ Ethiopia Tamret“ as the sector dependent
on inputs such as chemical, accessories and component supplier will be expected in wide participation.
Considering these AALF2023 will Have new components fashion show will be including some Africa
countries participations, Fashion Zone(where many designers will participating by showing the Fashion
trends) Talent show (leather products creativity, any innovation creativity in the sector ) in addition to this
Ethiopia Leather journal upgraded to Africa Leather journal (sector based studies ,research and potential facts for Africa will be published inspirational descriptive motto also included .
DIRECTION COLLECTION: OUT NOW!
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