A young fashion designer who began his journey as a fashion illustrator drops his campaign images the beautiful collection titled EUNOIA. This would be the second tangible collection by the Ghanaian creative and founder of Metakay, Kyere A. Kwaku.
Somewhere in the mid-’90s, a beautiful woman was betrothed to a man, who was born into a family so passionate about agriculture and inherited a number of farms from his dad. Through agriculture, he was able to cater to us through school and provided us with our basic needs.
Being an African with Ghanaian roots, where agriculture is mostly practiced in the rural areas, Kyere A. Kwaku wanted to showcase a collection inspired by agriculture and his parent’s passion for it.
Their toughness on the outside and sweetness on the inside just like the pineapple translated into the care they bestowed upon us and their farms, thus, making them think beautifully and teaching us to do the same. This is the theme of our collection “EUNOIA” which is a Greek word meaning BEAUTIFUL THINKING. He expressed his EUNOIA in the fabric manipulation method known as “Arrow smocking” which was also inspired by the pineapple scales.
The collection seeks to empower the youth and women not to give up but focus on their goals irrespective of how painful or long it might be or take. This empowerment is shown forth through the fabric manipulation method used as it takes quite some time to do but results in a beautiful piece.
The collection embodies the freedom of the mind, body, and soul, see the images below.
Models – @iam_beetha
Videographer- @kraze_kreativez @jay_apps
Make-up artist – @paintedbylinus_
Creative direction – @c.a.l.l.m.e.j.f.a.m.e
Designer – @metakay
Accessories – @adjeley_gh
Garment production – @tads_edu
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