Pistis was acknowledged as the most influential fashion brand according to Ghana Social Media Ranking. The list which saw names/brands like Christie Brown, Abrantie the Gentleman, Duaba Serwah and more was compiled by adding various numbers of facebook likes, twitters followers, instagram, engagements and more.
This led to Pistis scooping the acknowledgement as the most influential brand with a surprising follow up Papa Oppong. 3rd position was Christie Brown, 4th-Sa4a, 5th-Heel The World, 6th-Chocolate Clothing, 7th-Duaba Serwa, 8th-Aya Morrison, 9th-Abrantie The Gentleman, 10th-Poqua Poqu. As seen below.
With that said congrats to the brand Pistis, it can be seen as fair to place the title upon Pistis. Although it is questionable why the organizers didn’t use the same calculation as the most influential Fashion Brand for the most influential Made in Ghana on social media, which saw a reverse with Sa4a taking 3rd position, Duaba Serwaa coming in 7th, Christie Brown 8th, and Pistis 9th. It seems as though those who calculated this chose upon their reasoning which numbers to utlize for different categories. See the alternative calculations Pictured below.
Readers acknowledging this must also be aware of a few faults with using this to judge who is more influential. The first is some of these calculations have been made upon social media followers. Meaning if you brand was hot 3 years ago with a lot of followers and you’ve been absent for a year but with still lots of facebook likes you would be ranked highly, even if not active within the whole year.
It also means that if you are in the headlines for something negative, and your name is tweeted and mention more, you get ranked high. So although its a beautiful list to acknowledge, it could interpret more that it does for its readers when the term influential is used.