Dancehall rockstar Charles Nii Armah Mensah Jnr, known professionally as Shatta Wale, seems to be making new moves with his fashion label Reign clothes.
Shatta Vs VGMA
He recently made headlines when he blasted the organizers of VGMA for lifting the ban without his consent or without any negotiations.
His disturbance was centered around the fact that he is now an established brand and such acts could be seen as defamation of character as seen below.
Shatta The Brand
The point taken emphasized now is Shatta Wale is operating more from a business angle as opposed to the emotional entertainer he once was, or at least that is what he would like us to believe.
New CEO For Reign Clothes
He recently acknowledged a lady in an instagram post who goes by the instagram handle @magluv29 at the appointed CEO of his ‘Reign’ clothing line, with the caption ‘Contact the CEO for reign clothing, for all your SM Merchandise ✌️. @magluv29’
@magluv29 as known on Instagram is already a well-established designer and a CEO behind the fashion brand Nunoos’s Clothing. The brand specializing in both men’s and women’s clothing and has a long list of celebrity clients. Many have identified @magluv29 as a sister to Shatta Wale but we can not confirm that as of yet.
Reign Clothing Takes A Turn
Under the Reign clothing will be the SM branded outfits, which stands for Shatta Movement, Shatta Wale clothes with himself branded on it, as well a the official Reign clothes with the three ‘I’s on it.
Initially, Shatta Wale stated the Reign clothes was for the people and that the Reign logo was for any merchandizer that wanted to print and duplicate the clothing to make sales. And that was a charitable act from him to his fans.
By acknowledging @magluv29 as the new CEO it seems we can now expect Reign clothes to be more than just a printed design for Shatta Wale Supporters, and possibly a real well-promoted fashion label. See images from the reign page below.
UPCOMING TOP EVENTS!
Hub of Africa Addis Fashion Week will highlight the growing talent of African designers and brands to the international market. It is committed to being a part of the growth of the industry in Ethiopia and the region by making Addis the HUB, encouraging designers, making links between buyers, manufacturers, and international media.
It will bring local and regional key industry individuals with seasoned international industry figures to discuss and share ideas and experiences on how to grow and develop the fashion and garment industry to compete in the global market.
FashionGHANA Honors & Awards are also known as #FGHA began in 2018 as a fixated awarding process in between Accra Fashion Week runway shows. The award was heavily appreciated in 2019 is had a whole day dedicated to the awards night during Accra Fashion Week. After skipping a year during the pandemic in 2020, the event returned in 2021 holding the biggest fashion awards during the year.
This edition will explore the frontiers where the growth of the sustainability movement in Africa is stunted, and entice more eco-friendly brands to shift their focus to the growing African population. Will feature spectacular collections and creative designs from different designers from Ghana and beyond who will light up the runway.
Will be the biggest combined dish of thrilling music and exciting fashion with this new opportunity that will be given to young aspiring designers.
Will feature an ALL STAR cast of crowd-pulling models, prominent politicians from the major parties (to exhibit national cohesion), and professional models.
Ghana’s leading fashion event Accra Fashion Week is scheduled for 7-11 December 2022 following their 5th-year celebration last year in 2021. Accra Fashion Week is a platform for African designers that can be compared to fashion weeks across the major capitals. It aims to fill the void which sees tremendous creativity and culture across the continent with the absence of an operating fashion infrastructure.
The epic event took place at Ghana Dubai in Accra, and saw models march down the steps from the Kwame Nkrumah Monument whilst being followed by a spotlight, before circulating the central fountains. Memories of the exciting night still give chills as guests revisit the experience on youtube.
However, rest assured that 2022 is going to be even more exciting with greater performances and an upgraded designer collection. FashionGHANA.com is sure to bring you the exclusives we did on www.FashionGHANA.com/TV. All last year’s shows are available to watch on youtube. Designer’s registration is ongoing on the AccraFashionWeek.org website.
DIRECTION COLLECTION: OUT NOW!
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