Dancehall rockstar Charles Nii Armah Mensah Jnr, known professionally as Shatta Wale, seems to be making new moves with his fashion label Reign clothes.
Shatta Vs VGMA
He recently made headlines when he blasted the organizers of VGMA for lifting the ban without his consent or without any negotiations.
His disturbance was centered around the fact that he is now an established brand and such acts could be seen as defamation of character as seen below.
Shatta The Brand
The point taken emphasized now is Shatta Wale is operating more from a business angle as opposed to the emotional entertainer he once was, or at least that is what he would like us to believe.
New CEO For Reign Clothes
He recently acknowledged a lady in an instagram post who goes by the instagram handle @magluv29 at the appointed CEO of his ‘Reign’ clothing line, with the caption ‘Contact the CEO for reign clothing, for all your SM Merchandise ✌️. @magluv29’
@magluv29 as known on Instagram is already a well-established designer and a CEO behind the fashion brand Nunoos’s Clothing. The brand specializing in both men’s and women’s clothing and has a long list of celebrity clients. Many have identified @magluv29 as a sister to Shatta Wale but we can not confirm that as of yet.
Reign Clothing Takes A Turn
Under the Reign clothing will be the SM branded outfits, which stands for Shatta Movement, Shatta Wale clothes with himself branded on it, as well a the official Reign clothes with the three ‘I’s on it.
Initially, Shatta Wale stated the Reign clothes was for the people and that the Reign logo was for any merchandizer that wanted to print and duplicate the clothing to make sales. And that was a charitable act from him to his fans.
By acknowledging @magluv29 as the new CEO it seems we can now expect Reign clothes to be more than just a printed design for Shatta Wale Supporters, and possibly a real well-promoted fashion label. See images from the reign page below.
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